Last edited: 31/10/2017
The typeface, which is used on all JYSK campaign papers, is Myriad Pro, which is an OpenType font, which can be used on all operating systems (Mac and Windows). Myriad is a very complex typeface with every conceivable font and all the special characters used in western and eastern Europe.
Promotion description: Myriad Pro 7.5/9 - All caps
Promotion text: Myrad Regular 7.5/9 (Tracking -5)
- Example of promotion text
- Example of negative text on background colour
- Example of Cyrillic characters
In general, kerning must be set at “Optical” for all font sizes.
Never use ligatures – they hamper readability in small font sizes.
- How to enable ligatures
In InDesign Preferences settings for superscript should be as follows:
Do not use old style numbers: