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Last edited: 31/10/2017

The typeface, which is used on all JYSK campaign papers, is  Myriad Pro, which is an OpenType font, which can be used on all operating systems (Mac and Windows). Myriad is a very complex typeface with every conceivable font and all the special characters used in western and eastern Europe.

Myriad pro

Promotion description: Myriad Pro 7.5/9 - All caps

Promotion text: Myrad Regular 7.5/9 (Tracking -5)

Example of promotion text

Promotion text

Example of negative text on background colour
Negative background
Example of Cyrillic characters



Typography settings

In general, kerning must be set at “Optical” for all font sizes.

Typography settings

Never use ligatures – they hamper readability in small font sizes.

How to enable ligatures

Character settings

In InDesign Preferences settings for superscript should be as follows:



Do not use old style numbers:

Old style numbers



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department