Brand Identity

Rules and guidelines regarding the graphical elements and expressions we want to achieve here at JYSK. This includes basic rules regarding the JYSK logo, colours, fonts etc. as well as graphical elements.

Stores & Buildings

This category contains guidelines regarding marketing activities and appearance of JYSK stores and buildings. The JYSK stores are important brand elements, and we want to achieve consistent a brand appearance.


Here you can find the guidelines for different JYSK concepts. We strive for these to be designed and executed. You can find specific concept guidelines for photo, campaign papers, SoMe, texts etc.

Office tools

In this section, you will find different templates and other office tools in this category for both internal and external use. These tools must be used in every part of the organization.


In this section, you will find different JYSK medias such as photos, video and audio, which you are welcome to use internally and externally. Copyrights of each media can also be found in this category.

Employer Branding

Find all the materials you need to create employer branding elements for social media and internal channels.