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Last edited: 17/01/2020

In JYSK we have a few different payoffs. The main payoff is Scandinavian Sleeping & Living. However there are exceptions. See below: 

Denmark: Et Godt Tilbud

Germany and Austria: Skandinavisch Schlafen & Wohnen

Spain: Escandinavos en Descanso y Hogar

Portugal: Dormir e Viver Escandinavo

Russia: Скандинавский бренд для дома и спальни (Scandinavian brand for house and bedroom)

All other countries: Scandinavian Sleeping & Living

The payoff is generally used on relevant marketing materials. However, for Germany, Austria, Spain and Portugal the payoff is not to be used on store fronts. 



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department