Last edited: 27/05/2020
In JYSK we have a few different payoffs. The main payoff is Scandinavian Sleeping & Living. However there are exceptions. See below:
Denmark: Et Godt Tilbud
Germany and Austria: Skandinavisch Schlafen & Wohnen
Russia: Скандинавский бренд для дома и спальни (Scandinavian brand for house and bedroom)
All other countries: Scandinavian Sleeping & Living
The payoff is generally used on relevant marketing materials. However, for Germany, Austria, Spain and Portugal the payoff is not to be used on store fronts.
Logo and payoff combination tactic
Below table shows how we use logo and payoff in different combinations.
Payoff used on store fronts as part of the permanent signage
On stores store fronts we will use the payoff in new countries as defined below. The payoff should not be used in the speech balloons but be part of the permanent signage.
In a new country we will place the payoff on stores for the first 5 years from opening. After 5 years we will no longer use it on new stores. “Old” stores with payoff will not remove existing payoff(s).
Example, specific stores may require a different solution depending on store front possibilities,