Writing JYSK in general
Last edited: 21/06/2022
JYSK should always be written with UPPERCASE letters, in order to ensure consistency. This also applies to web addresses. This means that for example JYSK DK should be written as JYSK.dk in campaign papers, letters to customers, news mails, TV spots etc. In this way, the spelling always matches the UPPERCASE in the logo and increases recognition of the JYSK brand.
The rule also applies to email. E.g. mnbf@JYSK.com
JYSK SPECIFIC CONCEPTS AND ENTITIES IN WRITING
Whenever a JYSK concept is written in text (i.e. not with a combination of the JYSK logo and text) the word(s) connected to the concept is written in UPPERCASE letters e.g. JYSK BLUE LINE, MY JYSK, MY JYSK DOCS etc.