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Example

Scandinavian expression

Last edited: 15/11/2017

By: SLJ

What is Scandinavian Expression at JYSK?

At JYSK, we strive for all our new photos to feature Scandinavian Expression in both style and tone. When styling our different environment photos, we use the following list of elements that contribute to the theme of Scandinavian Expression.
 

Example
 

On this page there are five different Scandinavian MOOD boards that we work with when we rent a location, build a set in the studio and select props.

Products that are not typically Scandinavian

Example

The JYSK products that are not typically Scandinavian should be styled to give them as much of a markedly Scandinavian look as possible. In other words, avoid styling such products together with typically non-Scandinavian prop items. Instead, try to make the room set as Scandinavian as possible through the selection of location/studio layout, colours, lighting and props.

 

Scandinavian garden

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Scandinavian simplicity

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Scandinavian contrast

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Scandinavian pastel

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Scandinavian beach

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About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016