Last edited: 11/12/2019
Use of Colours
In general the colours used both externally and internally in JYSK should represent the Scandinavian identity. The colours used should be subdued as we try to keep the look as light as possible in order to obtain a Scandinavian expression. Exceptions can be for special dynamic campaigns (e.g yellow, pantone)
Scandinavian colour examples
Use of the Colour Yellow
The colour yellow is closely related to reductions and SALE messages in retail. JYSK uses yellow as a marker for offers and in campaign material for a wide range of different elements, material and media. To ensure that we have homogeneous appearance of our marketing campaign material we use the same yellow across all elements and media from Online to In-store (Please note that this focuses on the campaign material. This does not mean that a single non-campaign specific element cannot contain a different yellow). The specified yellow can be used as a gradient to create a more dynamic look.
The colours of the logo are defined according to the following international standards: