Last edited: 25/03/2020
The colours of the logo are defined according to the following international standards:
The communication blue is used in wide variety of materials, ranging from store marketing to online marketing. The colour is often used as a speech balloon with a text message in it.
Use of other Colours
In general the colours used both externally and internally in JYSK and DÄNISCHES BETTENLAGER (DBL from now) should represent the Scandinavian identity. The colours used should be subdued as we try to keep the look as light as possible in order to obtain a Scandinavian expression. Exceptions can be for special dynamic campaigns (e.g yellow, red etc.). In JYSK and DBL we also work with specific trend colours that change with the changing seasons. These trend colours are also used across marketing materials when relevant.
Scandinavian colour examples