General rules
Last edited: 24/05/2018
When ordering online materials, please remember to stick to the rules below. Those apply to web fronts, newsletters and online banners.
Order naming
The name should consists of prefix (OW/OB/ON + country + ID, CP number, Campaign name, and Special Activity name (if needed).
Example:
OW1001 20180504 Outdoor Garden Furniture days SA
OW - prefix (choose OW for web fronts, OB for online banners or ON for online newsletters)
1001 - country id
20180504 - Campaign Paper number
Outdoor - Campaign theme
Garden Furniture days - Special Activity name (optional); please remember to add SA suffix
Please avoid using special signs/diacritics (%,&,ó,ž) in order names. This may cause IDG files not possible to generate.
Call to Action buttons
The below table states when it is allowed or not to use CTA buttons:
| CTA buttons | Yes | No |
|---|---|---|
| Newsletter top banner: 580x450px | x | |
| Newsletter other formats - When it makes sense | (x) | |
| Webfronts | x | |
| Display banners | x | |
| Facebook 1200X628px | x | |
| x |