Skip to main content

The JYSK logo

Last edited: 03/07/2023

This section describes the use of the JYSK logo. The JYSK logo must not dominate other messages communicated within the same frame of content. The logo should draw attention towards the sender (JYSK), but it should by no means overshadow other messages, for instance a campaign message.

The JYSK Logo


By nature, our logo is rectangular and slightly masculine. The goose is used to counter-balance the masculinity, representing a softer and simpler form. In addition, the goose has a historical thread to our brand and is a means to differentiate JYSK from our competitors and other companies with rectangular, box-shaped logos.

Download JYSK logos

In case you need a logo for facade material, packaging, presentations, invitations or maybe for an internal folder you can download it in different colour types and fil formats below:













Logo with white outline


























Raster graphic formats






Social Media profile logo











Logo colours

The colours of the logo are defined according to the following international standards:


In the logo, JYSK is written with Futura (ExtraBold) font.

The JYSK logo must by no means appear in other colours or using other fonts


The JYSK logo is a box logoJYSK logo with background

The logo is a box logo – and it should always be visible that it is a box.

When the contrast is too low between the box and the background, the box can become almost invisible. In these cases, we add a white outline to make the logo box visible. However, this outline is not a natural part of the logo, and should only be applied in these cases.

Even if you are able to see the box on a slightly dark background, others might not and especially when printed, the contrast becomes very low, and the box invisible.

Exception to the rule: In video/film/moving pictures the background can change from light to dark constantly. In this case the logo should not change with the background as this would cause the logo to flicker. Chose which logo version is the most appropriate and stick to that logo for the entire video. (If the logo changes position during the video it can be OK to adjust the logo when the position is changed.  

If in doubt, take a look at the extended examples below.


More examples of background colour

More examplesExamples of JYSK logo with background colours




JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department