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Dual logos

Last edited: 10/06/2021

Introduction

Due to language differences in some countries, a special logo version must be designed when in a translation to local language is needed. In this section it is shown with an arabic logo as an example. The rules apply to all relevant countries that must have a local translation of the logo. 

Colours

 

colour-blue colour-white colour-black.png
C XX
M 80
Y 00
K 10
C 00
M 00
Y 00
K 00
C 00
M 00
Y 00
K XX
Variants of logotype usage

Primary logo

WithOUT payoff

With payoff

 

Examples

Secondary logo

Used on dark backgrounds or a dark blue background

 

Without PayOFf

With payoff

Examples

 

Never change the logo colours

 

Never change the dimensions of the logo

Logo for store front

Please see the store front manual section for dual logos: https://jyskblueline.com/store-front-manual-dual-logos 

Social media profile pictures

Below you can see examples of profile pictures for all Social Media. 

Facebook:

f


 

Instagram:

f

 

Linkedin

ff

 

Twitter

dd

 


 

Social Media logo usage examples

Facebook

Primary logo:

fb

Secondary logo:

fb2

fb3

Instagram

Primary logo:

in

in2

Primary logo:

in2

Logo exceptions

A white "bar" can be used on images, where the primary and secondary logo are not fully visible. This solution should only be used as a last resort, when there are no other images available.

exceptions-example-01.png

exceptions-example-02.png

Campaign paper

Front page:

Campaign Paper - Arabic

Instore

Outdoor Banner:

Primary logo usage
Outdoor banner primary

Secondary logo usage

Outdoor banner secondary

Advertisements

Outdoor Banner:

Primary logo usage

AD primary

Secondary logo usage

AD secondary

 

Flyer:

front

Flyer front

back

Flyer back

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department

© JYSK BLUE LINE 2016