Fonts

Creating a dynamic headline

When writing text and especially headlines, we do not want to come across at "yelling" at the reader. Therefor as a generelt rule of thumb everything is written as Sentence case (UPPERCASE letter at the start of a sentence and otherwise lowercase)

There is a few exceptions to this guideline:

• Saving message are written with UPPERCASE (ei. SAVE UP TO XX% or SAVE XX-XX%)
• Text that is used instead of a saving message.
• EDLP PIF continues to be written in UPPERCASE, even though other PIF's are written in lowercase. EDLP PIF is seen as a logo, like WELLPUR, etc..
• The product name is written in UPPERCASE.
• Brands are  written in UPPERCASE (WELLPUR, KRONBORG, etc.)

Font types

Verdana is the corporate JYSK font used for text writing. It must be used for all internal and external texts, web and intranet text,  PowerPoint presentations and general correspondence.

Myriad Pro is the major JYSK font used for market communication and marketing activities:
• in text headings, campaign papers, inserts and packaging
• for outdoor purposes (long-distance recognition), e.g. shop fronts/facades
• for emphasizing isolated messages used for customer communication, e.g. headings, posters, signs etc.

 

The Open Sans font is used on all JYSK websites. This is the standard website font. We use this for compatibility reasons. 

Exceptions

MYJYSKDOCS. Cannot use Verdana due to technical reasons. The site uses "Helvetica". Furthermore when exporting a page of content from DOCS to Word we unfortunately cant control the font. Please export the document and change the font to Verdana manually. 

Mix of fonts. In some special cases we can have a mix of Myriad Pro and Verdana. E.g. a Powerpoint (that use Verdana) that has Marketing materials in it (that use Myriad Pro). This is OK. 

Special campaigns fonts. In some cases we can use a special font for campaigns to give a special look or feel. This is also OK but only applies to campaigns.