This section describes the use of the JYSK logo. The JYSK logo must not dominate other messages communicated within the same frame of content. The logo should draw attention towards the sender (JYSK), but it should by no means overshadow other messages, for instance a campaign message.
 

Our logo is rectangular and the goose is used as counter-balance representing a softer form to the box. In addition, the goose has a historical thread to our brand and is a means to differentiate JYSK from our competitors and other companies with rectangular, box-shaped logos.

Download JYSK logos

In case you need a logo for facade material, packaging, presentations, invitations or maybe for an internal folder you can download it in different colour types and fil formats below:

CMYK

 

JYSK CMYKType: .aiSize: 89.2KB

JYSK CMYKType: .pdfSize: 3MB

 

 

 

 

Pantone

 

JYSK PantoneType: .aiSize: 85.3KB

JYSK PantoneType: .pdfSize: 3MB

 

 

 

 

Logo with white outline

 

CMYK

JYSK outline CMYKType: .aiSize: 79KB

 

JYSK%20CMYK_outline_2Type: .pdfSize: 88.1KB

 

 

 

 

Pantone

JYSK%20288C_outlineType: .aiSize: 2.9MB

JYSK%20288C_outlineType: .pdfSize: 91.5KB

 

 

 

RGB

 

JYSK_RGB_outline_1Type: .aiSize: 88KB

JYSK_RGB_outline_0Type: .jpgSize: 65.4KB

 

 

 

 

 

 

 

RGB

 

JYSK logo RGBType: .aiSize: 71.9KB

 

 

 

Raster graphic formats

 

logo-JYSK-jpgType: .jpgSize: 68.5KB

logo-JYSK-png_0Type: .pngSize: 27.3KB

 

 

 

 

Social Media profile logo

 

JYSK logo FacebookType: .jpgSize: 14.7KB

JYSK logo Google+Type: .jpgSize: 21.7KB

JYSK logo InstagramType: .jpgSize: 7.5KB

JYSK logo LinkedInType: .jpgSize: 54.2KB

JYSK logo PinterestType: .jpgSize: 12.9KB

JYSK logo TwitterType: .jpgSize: 42.9KB

JYSK logo YoutubeType: .jpgSize: 13.3KB

JYSK Youtube Cover 2560x1440Type: .jpgSize: 888.4KB

 

 

 

 

 

 

 

 

Logo colours

The colours of the logo are defined according to the following international standards:

In the logo, JYSK is written with Futura (ExtraBold) font.

The JYSK logo must by no means appear in other colours or using other fonts

The JYSK logo is a box logo

The logo is a box logo – and it should always be visible that it is a box.

When the contrast is too low between the box and the background, the box can become almost invisible. In these cases, we add a white outline to make the logo box visible. However, this outline is not a natural part of the logo, and should only be applied in these cases.

Even if you are able to see the box on a slightly dark background, others might not and especially when printed, the contrast becomes very low, and the box invisible.

Exception to the rule: In video/film/moving pictures the background can change from light to dark constantly. In this case the logo should not change with the background as this would cause the logo to flicker. Chose which logo version is the most appropriate and stick to that logo for the entire video. (If the logo changes position during the video it can be OK to adjust the logo when the position is changed.  

If in doubt, take a look at the extended examples below.

More examples of background colour

Exceptions to the rules

Sponsorship clothing

For sponsorship on clothing (not other sponsorship elements) we only use the JYSK logo with white outline regardless of the colour of the T-shirt.