Skip to main content

Tell Messages

Last edited: 18/06/2019

Tell messages are the messages that we in JYSK has decided to put focus on – besides the overall branding messages about “Scandinavian Sleeping & LivingThese messages can be combined with the branding/content messages and campaign messagesIt is up to each country to plan and structure the implementation. We recommend using the “Implement study” to find out which messages will have the highest impact in your country.
Please coordinate the local tell message plan with CM and SMM and have it ready to implement beginning of FY19. It should be coordinated through SMM – and will not be part of ActCal. It is OK (and can be recommended) to run the same message more times. Tell messages will at least be updated once a year in the ActCal process – input to new/upgrading of tell messages can be send to Marketing DirectorCampaigns will be send out with the Pre-read for ActCal.

File download

All graphic materials are ready for use and can be found on the FTP:


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department