Brand Markers

It is possible to work with different graphical brand markers for JYSK in order to emphasize and support the JYSK identity. In this section the brand markers and guidelines on how to use them are introduced.
 

Usage of the goose from the logos

• The goose is the historical thread used as a graphical metaphor for duvet filling.
   
• Forward looking the goose can only be used in the JYSK logo.
   
• Not everyone associates the goose alone with the JYSK brand, which is why it should only be used in the JYSK logo.

This also means that we cannot use the goose as any form of promotion activity.

The speech balloon 

We use the speech balloon as brand marker across a lot of different materials. The speech balloon as a shape has long been used by JYSK and was most recently updated in 2024 to the current look. The shape can never be changed - however it can be ok to cut part of the balloon as long as the general figure can still be understood from the viewer.

Speech bubble variations

As a general rule, the JYSK speech bubble may only be used in blue or white, or in certain cases, with a white outline.

The blue speech bubble should always be the primary choice. The white speech bubble should only be used if the contrast between the blue bubble and the background is insufficient. The white outline speech bubble is only permitted in specific cases and requires approval from the Graphic Design Team.

The only exception to these rules applies to JYSK HR, where additional colour variations are available.

Creative ideas for using the speech bubble

These are ideas for alternative uses of the speech bubble. Please be extra cautious when using the speech bubble in a way that deviates from our usual approach. Only do so if it makes sense or adds relevant value to the given purpose.

Scandinavian Sleeping & Living speech balloon for presentations etc.  - right click and select "save as"