Last edited: 06/04/2020
It is possible to work with different graphical brand markers for JYSK and DÄNISCHES BETTENLAGER (from now DBL) in order to emphasize and support the JYSK or DBL identity. In this section the brand markers and guidelines on how to use them are introduced.
Usage of the goose from the logos
- The goose is the historical thread used as a graphical metaphor for duvet filling.
- Forward looking the goose can only be used in the JYSK and the DBL logo.
- Not everyone associates the goose alone with the JYSK or DBL brand, which is why it should only be used in the JYSK and DBL logo.
This also means that we cannot use the goose as any form of promotion activity.
The speech balloon
We use the speech balloon as brand marker across a lot of different materials. The speech balloon as a shape has long be used by JYSK and DBL and was most recently updated in 2014 to the current shape. The speech balloon can be used in many different sizes and colours. The shape can never be changed - however it can be ok to cut part of the balloon as long as the general figure can still be understood from the viewer. The speech balloon tip should always point to the left like on below examples.