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Brand Markers

Last edited: 10/08/2021

It is possible to work with different graphical brand markers for JYSK in order to emphasize and support the JYSK identity. In this section the brand markers and guidelines on how to use them are introduced.

Usage of the goose from the logos

  • The goose is the historical thread used as a graphical metaphor for duvet filling.
  • Forward looking the goose can only be used in the JYSK logo.
  • Not everyone associates the goose alone with the JYSK brand, which is why it should only be used in the JYSK logo.





This also means that we cannot use the goose as any form of promotion activity.


The speech balloon 

We use the speech balloon as brand marker across a lot of different materials. The speech balloon as a shape has long be used by JYSK and was most recently updated in 2014 to the current shape. The speech balloon can be used in many different sizes and colours. The shape can never be changed - however it can be ok to cut part of the balloon as long as the general figure can still be understood from the viewer. The speech balloon tip should always point to the left like on below examples. 



Scandinavian Sleeping & Living speech balloon for presentations etc.  - right click and select "save as"






JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department