Last edited: 17/05/2018
Online banners are used by JYSK to advertise campaigns and different activities along the Internet. All banners must be ordered via proof.
All banners are retargeting - please note that JYSK uses dynamic banners no more.
Examples of JYSK retargetting banners
All banners must be created within existing layout (e.g. Opening, Outdoor, Superweek). In order to secure consistency, the layout composition (headline position and color, logo size etc) must remain the same. It is allowed to changed the photo, or use different photos (e.x. placing vertical photos for taller banners, or horizontal photos in wider ones).
Examples of different photos used within one campaign:
Facebook ads has limited allowed text content - no more than 20% of the image can be covered by text message. Please remember to adjust the campaign text to minimum, so it can have correct impact.
Facebook ad example. Please note the 5x5 preview grid (teal line). The text content must fit inside 5 of the squares. This included logo.
Extra banner sizes
While ordering online banners, their dimensions can be chosen according to the predefined list. In case the banners with unusual dimensions are needed, please remember about adding this information in brief section:
In order to secure readability, all banners that are smaller than 400px (width) and 120px (height) should consist only of Campaign/Special Activity background, headline and logo. Please see below for comparison of normal and small banners:
Normal size SALE banner
Small size SALE banner
Local Opening banners
For Local Store Opening activity, online banners are also available. They are displayed locally. Exceptionally for these banners Local Opening graphical layout rules apply - specified for Local Opening print materials in different section. All graphical elements (headlines, balloons, flag confetti, and colors) have to be used according to Opening layout. The Headline has to be considerably big to secure good readability. The logo has to be placed like in the regular online banners - right bottom corner and similar size. For these banners background should be solid blue - we don't use the background photo.
Examples of JYSK Local Opening banners - two different sizes from one store opening campaign activity.