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Store Front Manual dual logos

Last edited: 06/07/2021

Introduction

In some countries, we need to show the JYSK logo and the payoff Scandinavian, Sleeping and living together with the JYSK logo and the payoff translated to national language. That gives some different scenarios than the general Storefront manual. Therefore, we have created this manual on how to make the storefront with dual logos and payoffs. For all other general rules please see the “Store Front Manual”.

Purpose

For every store opening, it is vital that we create the best possible storefront for the location, according to the guidelines described in this manual.

The Store Front options/solutions

Depending on store size, shape and the surroundings we have the following 3 main versions of store fronts. In no particular order.
• Store fronts with Portal
• Store front with logo sign
• Store front band Guideline and all detailed information for each version is to be found on the following pages.

A. Store front with Portal

The portal construction is a combination of the following elements:

1. JYSK Logo & Local language logo

2. Blue plate formed as a portal (e.g. dibond, aluminium or similar material in the corporate colour)

3. Optional Payoff see 3.5 “Use of Payoff on Store Front” in general Store Front manual


Payoff:

The Payoff can be shown in two ways


1. Over the entrance See below example A.1
2. As stickers on the windows, see example A.2


Example A.1 – Store front with Portal

1

Example A.2 - Store front with Portal

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B. Store front with logo sign

When working with a standard logo on the store front we always work the following criterias:

1. Logo constructed as described on 2.4 logo version in the general “Store Front Manual”

2. Centered above the entrance

3. Size to be harmonized to the building (neighbors etc.)

Payoff:

The Payoff can be shown in two ways


1. Over the entrance See below example B.1 (both with light and dark building)


2. As stickers on the windows, see example B.2

Example B.1 – Store front with logo sign

2

Example B.1 (Dark building) – Store front with logo sign

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Example B.2 - Store front with Logo sign

2

C. Store front band

The store front band is mainly used on stores placed in shopping malls and only if the surrounding stores has the same type of store front signage. The logo should be illuminated as cut out elements.

The JYSK logo and country logo should always be above the entrance. Below you can see examples on 2 entrances, 1 entrance in the middle of the storefront and 1 entrance in the side of the storefront.

Example C.1 – Store front with band, 2 entrances

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Example C.2 - Store front with band, 1 entrance in the middle of the store front

2

Example C.3 - Store front with band, 1 entrance in the side of the store front
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D. Store front “Portal banner”

The store front portal banner is mainly used on stores placed in shopping malls and only if the surrounding stores has the same type of store front signage. The logo should be illuminated as cut out elements. The JYSK logo and country logo should always be above the entrance. Below you can see examples on 2 entrances, 1 entrance in the middle of the storefront and 1 entrance in the side of the storefront.

Example D.1 – Store front portal banner, 2 entrances
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Example D.2 - Store front portal banner, 1 entrance in the middle of the store front

2

Example D.3 - Store front portal banner, 1 entrance in the side of the store front

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Pay off sizes on Store band and Store front portal banner

This size rule for pay off only applies to the Store band and store front portal banner solutions.

Payoff in two lines

Centered underneath each other with same height as the blue square in JYSK logo

1

Payoff in one line

English payoff to the left and country pay-off to the right. Height and payoff should be same height as white ”JYSK” text in JYSK logo.

2

 

Wood panels:

When it is possible, we will recommend using the wood panels as a background on the storefront. It gives a Scandinavian and exclusive look.

The store front must be divided into sections for an easy assembling. The size of the sections is to be decided locally.

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Sections guideline:

1'

Color References:

Close-ups of the wood panels. The color of the panels need to be in this color tone.

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Nb: The poles must have a fire retardant coding – depending on the fire regulations in the area. The poles are planed and the corners sanded round (otherwise they will be too sharp).

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department

© JYSK BLUE LINE 2016