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Brand Writing Rules

Last edited: 18/06/2019

Internal Brands

JYSKs internal brands are all written with capital letters when used in writing: KRONBORG, DREAMZONE, JUTLANDIA, WELLPUR and BASIC. 

External Brands

Brands that are not part of JYSKs own internal brand portfolio are written as the native brand would write their own brand name. E.g.: LEGO, Høie, TEMPRAKON. 


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department