Brand Writing Rules
Last edited: 18/06/2019
JYSKs internal brands are all written with capital letters when used in writing: KRONBORG, DREAMZONE, JUTLANDIA, WELLPUR and BASIC.
Brands that are not part of JYSKs own internal brand portfolio are written as the native brand would write their own brand name. E.g.: LEGO, Høie, TEMPRAKON.