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Example

Templates

Last edited: 12/09/2018

By: SLJ

Templates are a general guideline to how much space the specific offer should have on the page or spread. A campaign paper is preferably made up of several different templates to ensure that the customers find variation throughout the paper. Winner offers must be selected for all spreads as a general rule, this will influence the amount of space for the smaller offers (priority 3), and should be taken into consideration when selecting articles.
 

 

All templates are made of 4x4 squares. These 16 squares can be used so it supports the products on the page in the best way.

Examples

 

There should always be 1 winner offer for each spread, front and backpage. The winner offer should have minimum 6 squares.

Definition of priorities:

  • Prio 1: Min. 6 ”squares”  Max. 2x prio 1 pr. page (green colour in handover sketch)
  • Prio 2: Min. 2 ”squares” and up to 4 ”squares”.  Max. 8x prio 2 pr. page (blue colour in handover sketch)
  • Prio 3: 1 ”square”.  Max. 16x prio 3 pr. page (purple colour in handover sketch)

Examples

Templates overview

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Templates - Front and back pages

Front pages
Only below templates can be used:

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Back pages
All templates with up to 8 offers can be used.

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Please notice that 4 offers side by side can never be used on front and back pages.

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Templates – tabloid papers

Below templates are designated to use for tabloid sized papers. Please note that the main grid size is different than normal sized paper (6x4 grid instead of 4x4).

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Front pages
Only below templates can be used:

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Back pages
Available templates:

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Tabloid paper pages templates

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About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016