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Promotion description, PIF and price

Last edited: 28/09/2018

PIF and Price

PIF and price

Remember to space the numbers and the decimal separator closely.

Promotion description

Set the cursor between the full stop and the line and pull the same with -130.



Placement of PIF, Price and Promotion Text

Whenever possible, consistency in the layout should be prioritized across the spread.

Alignment of price and promotion description


Price when body text is too long

Too long bodytext

Texts and prices beneath each other

Beneath each other

Price above product text

Price above

PIF should always be above price

Price info front is always placed above the price.   



Currency descriptions

Countries that use currency designations in the form of letters after the price. The currency designation is positioned to the right over the dash if it is whole numbers. The currency designation has to be aligned with the upper edge of the price. If there are decimals, the currency designation is right-aligned under the decimals and aligned with the lower edge of the price. (OBS: with the exception of Romania).

Croatia's description


Bosnia's description


Serbia's description


Romania's description


Hungary's description


Bulgaria's description



Greece's description



England and China

England and China use the symbol before the price and do not raise the decimals, but just put a full stop before the decimals.

England's description


China's description



Currency Descriptions Sweden

Sweden have their own rules in relation to currency descriptions.

Sweden's description




5 digits in price - all countries

For all countries there should be a space between ten thousand and above.

5 digits and above

5 digits




Prices can only be used in white with black stroke that is rounded at the corners.

The extra large price is only to be used for priority 1 on the Front pages/stop pages, and only when the layout and amount  of offers allows it.



Settings in InDesign for prices


Priority 1 price

Priority 1

Priority 2 price

Priority 2 price

Priority 3 price

Priority 3

Text on photo




PIF (Price Info Front) and Prices

As a rule, the PIF (Price info front) is black, but if it becomes unclear, the PIF is made negative or with a white transparent box behind it. The price always remains white with a black stroke. The font sizes described below are fixed regardless of the length of the words. See Alignment of PIF further down on this page for guidelines regarding the alignment of price and PIF.

Free of choice


Examples of PIF (negative and transparent box)


Priority 1 info front

Priority 1

Priority 2 info front

Priority 2

Priority 3 info front

Priority 3



Exception - PIF in 150%

We increase the PIF to 150% when it says that we are selling more than one article.


Alignment of PIF

A PIF with a short text must be aligned with the left edge of the price. A PIF with a long text must be split in two lines and be aligned with the left edge of the price.
However, we may not split the words. Therefore, if the words in the PIF are wider than the price, the text must be aligned with the right edge of the price.
This is to make sure the price will keep it’s position.

PIF alignment




JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department