Setup of mattresses, duvet and pillows

How to cut environment pictures

To get the best possible product focus, we need to crop and zoom in on the environmental photos of mattresses, duvets and pillows more than previously. The photos often consist of more than one product, but only one of them have a price. The focus needs to be on the product with the price, and instead crop the other products. See the examples on following pages.

Important to know for different type of mattresses in order to make correct crop:

B in name like PLUS B20  – means that offer is for the box mattress and we need to show the whole mattress, legs as well, no zoom/close crop needed.

C in name like PLUS C20 – means that offer is for the continental mattress and we need to show the whole mattress, legs as well, no zoom/close crop needed.

E in name like PLUS E20 – means that offer is for the elevation mattress and we need to show the whole mattress, legs as well, no zoom/close crop needed.

S in name like PLUS S20 – means that the offers is for spring mattress and we need to zoom in on spring mattress.

F in name like PLUS F20 – means that the offers is for foam mattress and we need to zoom in on foam mattress.

T in name like PLUS T20 – means that the offers is for top mattress and we need to zoom in on top mattress.

Spring / foam mattresses

We need to zoom in on spring and foam mattresses.

Mattresses + secondary article (in this case a chair)

Box mattresses

We need to show the whole mattress, legs as well, no zoom/close crop needed.

Mattresses + secondary article (in this case a small table):

Contintal / elevation mattresses

We need to show the whole mattress, legs as well, no zoom/close crop needed.

Mattresses + secondary article (in this case a bed linen)

Top mattresses

We need to zoom in on top mattress.

Mattresses + secondary article (in this case a small table):

Pillows and duvets

We need to zoom in on pillows and duvets.

Pillows and duvets

Quality labels

Quality labels are available in three different qualities BASIC, PLUS and GOLD. They must always be placed in 100%.
Font size is 5 with a leading of 4.4 in all other countries apart from Bulgaria. Here is font size is 4.8, but with the same leading, i.e 4.4 pt.

Examples of quality labels

Positioning of logos and quality ratings – mattresses

The examples are intended to serve as guidelines, although there will always be products and layouts which require modifications from what is shown here. The most important focus are the products.

Examples of positioning

Positioning extra sizes

How to place cut out duvet and pillow

If you have cut out images of duvet and pillow as seperate files you have to place them like shown below. The pillow in the background slightly centered behind the duvet.

Positioning duvet/pillow – extra text field

The extra text fields are positioned on the left beneath the quality rating. The word PILLOW will always be in all caps and bold.
Note: Only exception is JDK - JDK pillow text is not bold - only with caps.

Positioning logos and quality ratings

The examples are intended to serve as guidelines, although there will always be products and layouts which require modifications from what is shown here.

The quality rating and the made in logo should be placed at the top.

The logo is positioned on the left. Price and saving are positioned on the right

Positioning of EDLP logo

The EDLP logo is placed like a normal logo with 2 mm distance to the top of the pomotion text.

Positioning of bed linen

Bed linen with common price

The bed linen with common price, shown as cut outs and placed in the same priority should overlap each other. The bed linen should spread through must available space of the priority. The bed linen with images instead of patterns should have visible biggest part of the printed image (license etc.)

Bed linen with separate prices

The bed linen with separate prices, shown as cut outs and placed in the same priority should be shown separate from each other. The bed linen should spread through must available space of the priority. The bed linen with images instead of patterns should have visible biggest part of the printed image (license etc.]