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Last edited: 11/09/2018

Priority 1 savings are always in full gradient campaign colour or in plain black. Plain black is primarily used when one of the other “saving” colours clash with the background.

Priority 2 and 3 savings always white transparency fill with gradient campaign stroke. Always ensure that there is air between the text and the edge so the text does not go over savings.

Priority 1 has to be manually changed when imported to filled campaign colour. Decimals are raised with superscript.

Black saving

*NB: Font sizes written in ( ) in the examples below are guidelines. The font sizes in ( ) are meant as guidelines to ensure a uniform expression in the Savings element. For examples of how the font size can vary depending on the language - see example later in the present chapter. However, always ensure that there is air between the text and the edge of the saving, the text should never be placed on stroke or outside the saving.

Priority 1 savings

Prio 1

Prio 1

Priority 2 savings

Prio 2

Priority 3 savings

Prio 3

Savings for all countries



Savings and number of digits

To create air around saving and the amount, font size is lowered 3 points every extra digit in the amount. If there is one digit, the font size is 25 pt., two digits = 22 pt., three digits = 19 pt. etc. The space between the saving and the amount is defined from the height of the dash.

Number of digits

Priority 1 savings and number of digits

Prio 1

Priority 2 savings and number of digits

Prio 2

Priority 3 savings and number of digits

Prio 3



Other examples of savings

Examples of ½ price, % savings, "Save up to" and "2 for 1" savings suitable for all 5 priorities.

Priority 1 other examples of savings

Prio 1

Priority 2 other examples of savings

Prio 2

Priority 3 other examples of savings

Prio 3


Placement of Extra Save Message

Exception - No extra save message can be used in priority 3 small

Priority 1 extra save message

Prio 1

Priority 2 extra save message

Prio 2

Priority 3 extra save message

Prio 3


placement of savings

Savings should be placed 2 mm above the price, when there is no Price Info Front (PIF). If there is a “short” PIF, the saving should be aligned with the bottom of the PIF. If there is a “long” PIF, the saving is placed 2 mm above the PIF’s upper edge.



Priority 1 placement

Prio 1

Priority 2 placement

Prio 2

Priority 3 placement

Prio 3



Savings and PIF (Price info front) in several lines


The PIF can sometimes be split in 2 lines. To place the saving according to this please consider:


  • If there is space next to the top line in the PIF, place savings so the bottom edge is aligned with the top sentence of the PIF
  • If there is not enough space for this, place the saving 2 mm above the top line. Savings is always right- aligned with the price


Priority 1 savings and PIF in several lines
Prio 1
Priority 2 savings and PIF in several lines

Prio 2

Priority 3 savings and PIF in several lines

Prio 3




Placement of product text, PIF,  price and savings sideways


If products or offers with different information i.e. no PIF, are placed next to each other, the rule about savings being placed 2 mm above the PIF does not apply. Savings are instead alligned with the upper edge of the PIF, so they don’t move around. The PIF with the most lines will determine the placement of the saving. Producttext, prices, savings etc are placed with a distance of 2,5mm to the edge of the priority field.








Unitized price before up to offers


When marketing unitized price offers the 1-piece price will not be crossed out in the promotion text.

When the text BEFORE UP TO has been added in front of the normal price, this normal price should not be crossed out.


Unitized price








JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department