Tone of Voice
Last edited: 30/01/2025
Our Tone of Voice defines the personality of the JYSK brand and how the character of our business comes to life in written and spoken words, as well as in images.
Tone of Voice is not about what we say, but how we say it.
Text characteristics: relatable/down to earth, positive, inspiring, welcoming, inclusive, energetic/dynamic
In text use “we” (3rd person) instead of JYSK
Examples of key phrases or taglines
- Bring Dedication. Meet possibilities.
- Strong Teams. Great Engagement.
- #ProudtobeJYSK