Tone of voice
Last edited: 03/01/2018
Our tone of voice defines the personality of the JYSK brand and how the character of our business comes to life in both written and spoken words.
Our tone of voice is not about what we say, but how we say it. Above all we are Scandinavian, however, this is the basis of everything we do and is therefore not a part of the tone of voice.
Below are the three main drivers of our tone of voice together with two clarifying words with examples and two examples of how not to be for each driver.