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Social Media Guideline

Last edited: 20/03/2023

Social Media Guideline

We encourage everyone to share personal stories on social media, such as LinkedIn, Facebook, Instagram, TikTok and SnapChat. To stay updated on stories from JYSK, follow us on LinkedIn, TikTok, Youtube and your local Facebook and Instagram profiles.

Below, you will find dos and don'ts for when you post about your workplace on social media. Remember to always be a good JYSK ambassador when you are posting from your workplace and/or in JYSK uniform. This also means always showcasing a positive attitude towards customers.

You can also learn more about personal posting in our training on MYLEARN

- Use appropriate JYSK music - link: MUSIC 
- Use appropriate JYSK logo - link: LOGO
Write JYSK in capital letters
Tag JYSK with @
Tag relevant profiles and pages with @ (max. 10 tags per post)
Include relevant links (for instance, when sharing a job ad)
Add meaningful emojis
Include our Employee Promises as part of your text, not as stand-alone statements
  • Bring dedication. Meet possibilities.
  • Strong teams. Great engagement.
  • When you grow. We grow.
Use 3-5 #'s per post
  • #proudtobeJYSK (should always be included)
  • #GOJYSK (only when posting articles from GOJYSK)
  • Trending hashtags, such as
    • #career
    • #retail
    • #personaldevelopment
- Add photos or video to your post
Use the carousel format and ensure that motifs are different when adding more than one photo to a post
- Remember name tag if you are posting photos/videos of someone in JYSK uniform
Remember to let the persons in the photos/videos know that you are posting

- Use internal abbreviations, such as SMT, JDK, DC, DM
Use copyrighted content (photos, videos, music etc.)
- Use other's GIF's
Add backgrounds, effects or filters to your photos
Use the goose as a graphical element


SoMe guideline example1














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JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department