EB Visual Identity

Purpose

The HR visual identity is similar to what we do on all our elements (B2C, B2B, Sustainability etc.) with some additions to ensure right look and feel on Employer branding elements.

The benefit of this is every time future employees see something from JYSK it helps them to recognize/remember JYSK.

The purpose of the employer branding visual identity is to create a cohesive and recognizable visual representation of the values, culture, and employee experience at JYSK as employer.

It aims to:

• Make us distinctive so our candidates and employees will remember the Employee Promises and us (Make it stick!)
• Set a frame on how to design smaller ad hoc graphics, for instance also in cooperation with agencies, and how and where to use those materials
• Communicate our Employee Promises to create a feeling of being proud to work at JYSK

A strong visual identity will help us to create an attractive Employer Brand that attracts, retains, and inspires top talent.

🏃Quick guide 🏃

How to order materials (in short):

For both digital and print elements, please reach out to the Employer Branding Lead (NAKR) by using the template, shared here. If you have a specific Social Media request, please reach out to the Employer Branding Media Specialist (HAT).

Logo

The logo and the rules how to use it are available and can be downloaded here: https://jyskblueline.com/the_JYSK-logo

Colours

Primary colours
(blue and beige shades)

The primary colours are part of JYSK’s general colour palette. These should be used as the base colours for JYSK’s visual identity – also for employer branding.

HEX #e2eef8 sRGB 226, 238, 248 CMYK 12, 2, 0, 2	HEX #95b8d7 sRGB 149, 184, 215 CMYK 40, 12, 0, 12	HEX #4a72a8 sRGB 74, 114, 168 CMYK 70, 42, 0, 20	HEX #1d6fb7 - 0a2c69 sRGB 29, 111, 183 - 10, 44, 105 CMYK 80, 51, 0, 0 - 100, 80, 0, 40

HEX #eeebe3 sRGB 238, 235, 227 CMYK 4, 4, 9, 5	HEX #d3cdbd sRGB 211, 205, 189 CMYK 0, 3, 10, 17	HEX #c2b8a8 sRGB 16, 17, 27, 17 CMYK 16, 17, 27, 17	HEX #1d6fb7 - 0a2c69 sRGB 29, 111, 183 - 10, 44, 105 CMYK 80, 51, 0, 0 - 100, 80, 0, 40

Find the secondary colours and more information here: https://jyskblueline.com/colours-0

Formats

Before making a request to have some materials created, please consider which formats you will need. You can see examples on how the formats look like on the page "Application of the visual identity & how to order materials".

For Employer Branding purposes, the most common formats are:

• Digital Elements: Job site (1140 x 250), Meta (1080 x 1080, 1920 x 1080), LinkedIn (1080 x 1080)
• Offline Elements (Print): Poster (A0/A1/A4), Flyer (A6), Roll-up banner (85 x 200 cm)

Find a detailed lists of available formats here: https://jyskblueline.com/formats