Colours
Last edited: 30/01/2025
Primary colours
(blue and beige shades)
The primary colours are part of JYSK’s general colour palette. These should be used as the base colours for JYSK’s visual identity – also for employer branding.
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| HEX #e2eef8 sRGB 226, 238, 248 CMYK 12, 2, 0, 2 |
HEX #95b8d7 sRGB 149, 184, 215 CMYK 40, 12, 0, 12 |
HEX #4a72a8 sRGB 74, 114, 168 CMYK 70, 42, 0, 20 |
HEX #1d6fb7 - 0a2c69 sRGB 29, 111, 183 - 10, 44, 105 CMYK 80, 51, 0, 0 - 100, 80, 0, 40 |
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| HEX #eeebe3 sRGB 238, 235, 227 CMYK 4, 4, 9, 5 |
HEX #d3cdbd sRGB 211, 205, 189 CMYK 0, 3, 10, 17 |
HEX #c2b8a8 sRGB 16, 17, 27, 17 CMYK 16, 17, 27, 17 |
HEX #1d6fb7 - 0a2c69 sRGB 29, 111, 183 - 10, 44, 105 CMYK 80, 51, 0, 0 - 100, 80, 0, 40 |
Secondary colours
The secondary colours are “spot colours”, which are created to give HR an extra edge for special eye-catching employer branding materials. They should generally be used individually and are intended as a supplement to the base colours.
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| HEX #fed481 sRGB 254, 212, 129 CMYK 0, 19, 57, 0 |
HEX #f7aa58 sRGB 247, 170, 88 CMYK 0, 40, 70, 0 |
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| HEX #b4d9bb sRGB 180, 217, 187 CMYK 35, 0, 34, 0 |
HEX #6cbd8c sRGB 108, 198, 140 CMYK 60, 0, 56, 0 |
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| HEX #eb5d56 sRGB 235, 93, 86 CMYK 0, 75, 60, 0 |
HEX #ad162f sRGB 173, 22, 47 CMYK 21, 100, 76, 16 |
Do
Combine dark blue background with brighter colors, e.g. white
Do not
Combine light blue background with white font