Application of the visual identity & how to order materials

Last edited: 24/03/2025

When choosing a message and photo combination always have your target audience in mind. What is the most suitable message? How will they receive it? Does the message need additional explanation or required action by the viewer? etc.

Besides the examples below, also the already available packages are showing different ways of how to apply the Employer Branding Visual Identity:

Recruitment package
Employer of the Year package
Campaign packages (e.g. Apprentice campaigns)
and Compensation and Benefit graphics

Note: Placement of speech balloons
Try to put it as close to the edge of the image as possible and make sure to not cover essential elements in the photo. (do not make the speech balloon larger than 25% of the total image size)

Example:

Speech bubble example

Digital elements

Please reach out to Employer Branding Media Specialist (HAT) and specify your requirements by using this template:

Deadline for materials (need minimum one week to create)
Country (e.g. JDK)
Required material (a screenshot or a link to BLUELINE always helps 😉)
Formats (see which ones available below)
Text:
Link, if it is required, e.g. for ads: (e.g. https://job.jysk.dk/dk/retail/store-manager)

Please send it together with the Meta Posts Brief.

Meta

There are different formats possible. If in doubt, please consult with the EBMS (HAT) for which format to use when implementing because this will depend on the purpose of the post.

Feed post - 1080 x 1080 px

Story post - 1920 x 1080 px

Facebook Personal banner - 851 x 315 px

LinkedIn

There are different formats possible. If in doubt, please consult with the EBMS (HAT) for which format to use when implementing because this will depend on the purpose of the post.

Feed post - 1080 x 1080 px and 1200 x 627 px

Personal banner - 1584 x 396 px

Other digital elements (e.g. job site / job ad banners)

To get other digital elements for your market, please share the following information with the Employer Branding Lead (NAKR):

What is the format of the element you need (in pixels)?
Which speech balloon and photo combination do you want to use?
Which language?
Any text, speech bubble or logos on?

The image below is an example of a job site / job ad banner: Banner example

Print materials

Before ordering please align with your Retail manager/department what is possible to have in the store.

These materials are used for specific purposes e.g. job fairs and require professional printing except for the A4 that can be printed by the store itself. Since these require specific production by a graphic designer please send an email to the Employer Branding Lead (NAKR) with the following information: