Employer of the Year package

Purpose

The Employer of the Year package is provided to local HRs to promote and communicate a local "Best/Top Employer" certification.
The package can be used by countries, DCs and HO.

Local Adjustments

Adjust/change the text, certification logo (maximum 3), colours and models according to your local needs. 

Important note:

Please read the guideline to know more about how the process works. 

As soon as you know that you are applying for a certification, please inform all relevant stakeholders. It takes approximately 3 weeks to prepare and execute the graphics, so please reach out to your local CD, Regional Head of Sales (in-store materials) and the Employer Branding Lead in good time.
DO NOT ask Marketing to create any graphics for you - that's Employer Branding's responsibility.

Example: If you want to start promoting the certification in January, reach out latest December 5. 

If you have questions, please reach out to NAKR.

Graphic layout overview

Digital formats

Job site + Job ad

• Desktop: 1140 x 250 px
• Mobile: 345 x 200 px
• Tablet: 720 x 200 px

 

LinkedIn

Feed post in two different sizes:

                          1080 x 1080 px                                                                     1200 x 627 px

                                    

LinkedIn personal profile banner

Meta

                          1080 x 1080 px                                          1080 x 1920 px

                         

Teams background

You can find a guide on how to change your Teams background here.

Email signature

 

General guide on 
   - How to change your email signature in Outlook here
   - What to write in your email signature here

Newsletter

Please align this with your local SMDC. 
Also: SMDCs are NOT creating any graphics in this case! If you want this, please reach out to the Employer Branding Lead (NAKR).

There are two different sizes, please align which one is needed with your local SMDC.

                          600 x 300 px                                                                                   600 x 500px

       

Offline (print) formats

Rollup

200 x 85 cm

Posters

If you want to use them in stores, please align this with your local Regional Head of Sales and/or Concept department. 
Also: They are NOT creating any graphics in this case! If you want this, please reach out to the Employer Branding Lead (NAKR).

There are two different sizes:
- A0
- A1
- A4

Campaign paper

Please follow this process:
1. Align with your local organisation – important: Regional Head of Sales
2. When aligned and if you want it, inform Employer Branding Lead (NAKR) on this
3. When graphics are created, coordinate distribution locally (with Concept department which is responsible for your market)

Outdoor banner

NOTE: Logo only as add-on on commercial outdoor banners

Please follow this process:
1. Align with your local organisation – important: Regional Head of Sales
2. When aligned and if you want it, inform Employer Branding Lead (NAKR) on this
3. When graphics are created, coordinate distribution locally (with Concept department which is responsible for your market)