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Employer Branding Tell Messages

Last edited: 23/12/2019

On this page you will find an overview of all the different materials for the employer branding tell messages. For each of the material types you will find a link to the country versions where you can download the material needed. If you only need the English versions you can download them directly from below by right clicking/tapping the image or bubble you need and save the image to your device. 

When choosing a message and photo combination always have your target audience in mind. What is the most suitable message? how will they receive it? does the message need additional explanation or required action by the viewer? etc. 

In the section you will find materials for: speech balloons (graphic element), Facebook, LinkedIn, print materials and other graphics for example for job sites. For some of the materials they are divided into the main purpose of the materials for easy navigation. I.e. store, head office, distribution center or customer service center. 

An overview of all other employer branding approved photos can be found here: http://jbl.web.jysk.com/photos-employer-branding 

All the photo materials from below graphics are also available as un-edited photos in media management under the picture tag "Employer branding". (http://mm/user/pictureSearch.xhtml?pictureTags=53&usageTags=&statusCodes=&pictureTypes=&group=&purchasingGroups=&articlenumber=&articleText=&createdBy=&scope=EXTERNAL&status=ACTIVE&notInSap=false&unpublished=false)

Language versions of speech balloons and Facebook (linkedIn) can be found on this link here. You need to copy it manually into your file exploxer on your computer: 

\\emeadkhovfil90.jysk.com\Marketing\Employer Branding Tell Messages

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You can see all elements in the package in below menus. 

 

Speech Balloons

The PNG files below can be used for powerpoint, SoMe and other digital elements. The background is transparent and can be placed on top of photos. Just (right)-click the bubble you want and either press "save image" or "copy" and the image can then be imported or pasted into where its needed. When placing the speech balloon on photos try to place it in top right corner in size that is easy legible but not overpowering of the photo. Refer to all the examples below for a good indication. 

 

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Placement of speech balloons: Try as far as possible to place the speech balloon in the top right corner of the photo material and give it as much space as possible without it covering essential elements in the photo. (do not make the speech balloon larger than 25% of the total image size though)

Example: 

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Ai files below can be used for printing purposes. If you do not have Adobe Illustrator just open the file with a PDF viewer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SoMe texts suggestions for use together with graphics

Build

Your attitude and our training programme fuel your personal and professional development. Build your skills. Build your team. Build your career. Build it at JYSK. Apply here. #bringdedication #meetpossibilities

Get

Our strong team culture and your engagement ensure that workdays are challenging as well as fun and that you get the chance to make a difference at JYSK every day. Get together. Get recognition. Get influence. Get it at JYSK. Apply here. #bringdedication #meetpossibilities

Reach

Together, we set clear goals for your journey towards success. When you know what, when and how you can create great results every day. Reach your potential. Reach your goals. Reach further. Reach it at JYSK. Apply here. #bringdedication #meetpossibilities

Facebook

There are 3 different formats 1200x628, 1200x1200 and 1200x1500 - the formats comes in that sequence for all formats below. Please consult your local SMDC for which format to use when implementing because this will depend on the purpose of the post.

Bring dedication. Meet  possibilities. messages

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Build messages

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Get messages

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Reach messages

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LinkedIn

Please use the format 1200x1200 (middle photo) from the Facebook files as they have the correct format for LinkedIn. 

Store materials and additional elements

The store materials below are meant as examples. The whole catalogue of available photos can be found from the "Facebook" section, but be aware that not all photos are of good enough resolution to be used for printing. These materials are used for specific purposes e.g. job fairs and require professional printing except for the A4 that can be printed by the store itself. Since these require specific production by a graphic designer please send an email to dtpteampoland@jysk.com with a description of below: 

- Which element you require (A4, A1 and/or roll up)

-Which speech balloon and photo combination you want to use.

- Which language.

- The additional text(s) required. 

A4 and A1

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Roll-up banners

Below are examples meant as inspiration. Since these require specific production by a graphic designer please send an email to dtpteampoland@jysk.com with a description of below: 

- What the format of the element you need is in cm and if your supplier has any specific technical requirements.

-Which speech balloon and photo combination you want to use.

- Which language.

- Additional text(s) required. 

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Other digital element examples

Below are examples of graphics for a job site in Denmark but it could be any digital media. Since these require specific production by a graphic designer please send an email to dtpteampoland@jysk.com with a description of below: 

- What the format of the element you need is (in pixels)

-Which speech balloon and photo combination you want to use.

- Which language.

- If any additional text(s) is required. 

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Videos

All videos below can be used for all functions Store, HO and DC. 

 

 

 

 

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department

© JYSK BLUE LINE 2016