Skip to main content

Instore navigation

Last edited: 30/04/2026

Material requirements:

ACM Aluminium Composite Material / ACP Aluminium Composite Panel:
Examples: Alucobond plate 3 mm, Dibond plate 3 mm

 Vinyl(foil) minimum requirements:
2D white polymer film, 70 µm, with grey adhesive and matte overlaminate

 Matrix textile frames minimum requirements:
100% Polyester. 185 g knitted polyester completed with PVC rubber at all edges.  

LED backlit for frames minimum requirements:
PP 240 µ or Backlit Backlit Polyester Film in 220 microns

Navigation in entrance

Navigation in entrance

For stores with odd shapes and multiple floors – a prominent pillar or wall visible in the entrance can be used to highlight the distribution of categories.

Navigation in entrance A1 poster

For stores with odd shapes and multiple floors – Without obvious walls to use can be use a custom A1 poster to highlight the distribution of categories.

Navigation in entrance - image

Category navigation on an image
Specific categories can get a navigational ballon on top of a category related image – in this example on a beam on some stairs.

Download files here

Staircase navigation

Staircase navigation

Use the most prominent/visible wall surface next to the stairs to highlight the awaiting categories (No signs on steps to be used)

Download files here

Staircases

Staircases

Staircases can also be splitting – requiring a sign showing what goes in each direction – further supported in the stairwell.
Other needs can be supported with a second sign addressing the ground floor/openings to the side.

Download files here

Staircases inside navigation

Staircases inside navigation

Splitting or winding staircases can support navigation by adding a sign in the corners – either custom or in A1 frame

Download files here

Open staircases

Open staircases

Larger wall surfaces can be decorated with images and navigation signs in a pattern that fills the void evenly. In this example by using 1200x1200 mm frames.

Download files here

Category navigation on an image

Category navigation on an image

Specific categories can get a navigational image with a category box if they are hidden or hard to find in store.

Download files here

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department

© JYSK BLUE LINE 2024