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Brand Identity

Last edited: 18/06/2019

In the graphics section you can find the rules and guidelines regarding the graphical elements and expressions we want to achieve here at JYSK. You can find basic rules regarding e.g. the JYSK logo, colours and fonts, but also specific guidelines regarding the graphics of campaign papers, newsletters, packaging etc.

The aim of the Graphical Identity is to describe the general guidelines for JYSK’s graphic identity in connection to the campaign papers, ads, flyers and web front pages and to make sure that the graphical elements are aligned when making campaigns in JYSK.

The graphical identity is not intended to provide all the answers to JYSK’s corporate identity; rather it has been prepared as a guideline for everyday use, outlining the fixed guidelines as a framework in which it is possible to be creative.

Furthermore, there will for each campaign theme be a Graphical Master providing guidelines on how to implement graphical elements and colours for the campaign theme in question, which you can find in the main category Campaign Masters.


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department