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Naming of commercial papers / leaflets

Last edited: 13/11/2017

By: SLJ

Papers are named with month + number in chronical order (1-2-3-4 or 5). E.g. March-1, March-2….

Papers distributed in the same week have the same name no matter country.

The paper name is the month in which Thursday is the first-coming Thursday where the paper is valid.

Examples:

Example

Exceptions:

During a budget year there can max. be 52 editions (1 pr. week). Because of the budget there can only be 1 paper named Sep1 (in the beginning of the budget year). If rule 1) above lead to a Aug5 in the end of the budget year – the name would be changed to Sep1 – so the 52 editions will be kept.

 

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

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JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016