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Naming of commercial papers / leaflets

Last edited: 13/11/2017

Papers are named with month + number in chronical order (1-2-3-4 or 5). E.g. March-1, March-2….

Papers distributed in the same week have the same name no matter country.

The paper name is the month in which Thursday is the first-coming Thursday where the paper is valid.




During a budget year there can max. be 52 editions (1 pr. week). Because of the budget there can only be 1 paper named Sep1 (in the beginning of the budget year). If rule 1) above lead to a Aug5 in the end of the budget year – the name would be changed to Sep1 – so the 52 editions will be kept.



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

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JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department