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Hello message, cash desk, guidelines

Last edited: 28/09/2026

Guidelines - Small cash desk

Font size and line spacing 
As a starting point, use 805 pt font size with 805 pt line spacing. 805 pt is the maximum size, even if the text still fits within the margins. If the text goes beyond the margins, reduce both the font size and line spacing until the text fits within the margins. 
The font size and line spacing must always be the same, except when the line spacing exception described on the right applies. 

Margins 
Top and bottom: 20% of the total format height 
Left and right: 10% of the total format width 

Letter spacing 
Kerning: Optical 
Tracking: 10 
Ligatures: Do not use ligatures 

Small cash desk guidelines

Small cash desk guidelines

Examples

Small cash desk examples

Guidelines - Large cash desk

Font size and line spacing 

As a starting point, use 805 pt font size with 805 pt line spacing. 805 pt is the maximum size, even if the text still fits within the margins. If the text goes beyond the margins, reduce both the font size and line spacing until the text fits within the margins. 
The font size and line spacing must always be the same, except when the line spacing exception described on the right applies. 

Margins 
Top and bottom: 20% of the total format height 
Left and right: 10% of the total format width 

Letter spacing 
Kerning: Optical 
Tracking: 10 
Ligatures: Do not use ligatures 

Large cash desk

Large cash desk

Examples

Large cash desk examples

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department

© JYSK BLUE LINE 2024