Writing JYSK in general
Last edited: 31/10/2017
JYSK should always be written with capital letters, in order to ensure consistency. This also applies to web addresses. This means that JYSK DK should be written as JYSK.dk in campaign papers, letters to customers, news mails, TV spots etc. In this way, the spelling always matches the capital letters in the logo and increases recognition of the JYSK brand.