Writing JYSK and DBL in general
Last edited: 07/01/2020
JYSK and DÄNISCHES BETTENLAGER should always be written with UPPERCASE letters, in order to ensure consistency. This also applies to web addresses. This means that for example JYSK DK should be written as JYSK.dk in campaign papers, letters to customers, news mails, TV spots etc. In this way, the spelling always matches the UPPERCASE in the logo and increases recognition of the JYSK or DBL brand.
JYSK and DBL SPECIFIC CONCEPTS AND ENTITIES IN WRITING
Whenever a JYSK or DBL concept is written in text (i.e. not with a combination of the JYSK/DBL logo and text) the word(s) connected to the concept is written in UPPERCASE letters e.g. JYSK BLUE LINE, MY JYSK, MY JYSK DOCS, JYSK PARK etc.