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Window and wall elements

Last edited: 16/11/2017


Window elements and dimming is used on the store front and on primary building sides.
There are 2 types of window decoration:

  • Speech balloons – used on open windows and walls with great visibility (customer traffic)
  • Mood photos – used to cover the back of fixtures mounted towards the windows


Speech balloons

Speech balloons are primarily produced as a sign frame, formed as the speech balloon mounted on the outside of the window or directly on the building construction (wall) if no windows are available. A reversed foil speech balloon is mounted on the inside to cover the frame – both versions of the speech balloon are available from JYSK.


  • If the windows are more narrow than 140 cm the frame is replaced with a foil speech balloon on the outside of the windows – locally produced
  • Between 4 and 8 speech balloons should be placed on both the store front and the primary building sides depending on the length of the building
  • The top of the speech balloons is placed 180 cm from the ground




Mood photos

When fixtures are placed up against windows these are covered with mood photos. Only photos from the following areas can be used on store fronts:

  • Duvets, pillows, bed linen
  • Mattresses
  • Indoor furniture


Mood photo


  • If mood photos are needed on the store front first priority is always to show the sleeping competence on the store front and secondary to show the living competence
  • Top windows can also be covered with mood photos if it doesn’t take up to much daylight from the store





JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01