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Visual Identity and Tone of Voice

Last edited: 24/02/2023

Visual Identity 

Our Visual Identity represents the use of visual communication to establish a unique and recognizable identity for the JYSK brand.
Our Visual Identity is not about what we show, but how we show it. 


Tone of Voice

Our Tone of Voice defines the personality of the JYSK brand and how the character of our business comes to life in both written and spoken words. 
Our Tone of Voice is not about what we say, but how we say it. 


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department