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Term database

Last edited: 06/11/2018

Text Tool's term database contains JYSK terminology in multiple languages and descriptive information about the terms and their usage.

Master terms are created and maintained by the Marketing text team or by stakeholders approved by the text team. Term translation is handled primarily by Sales and Marketing Assistants.

External stakeholders such as our translation agency and suppliers have read-only access to the database.

If you have any questions or suggestions regarding the database, please contact Commercial Text Management Specialist Lars Ottesen (



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department