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The store front options/solutions

Last edited: 23/03/2018


Depending on store size, shape and the surroundings we have the following 3 main versions of store fronts.

1st priority: Store front with portal
2nd priority: Store front with logo sign (original dimensions)
3rd priority: Store front with logo sign (adjusted to landlord specifications)
4th priority: Store front band (Mainly used in shopping malls)

All detailed information for each version is to be found on the following

Store front with portal


Store front with logo sign

Logo sign

Store front band


Store front with portal

Store front with portal is our primary store front solution.
The portal construction is a combination of the following elements:
1. Logo constructed as described on page 11-12.
2. Blue plate formed as a portal (e.g. dibond, aluminium or similar material in the corporate colour)
Construction colours are always blue with white elements.
The portal “legs” should always be narrower than the “top part”.
The logo should as a rule align with the width of the entrance.
If the entrance is too wide the height of the top part defines the logo size and the positioning
should follow the principles from page 12. Centering it on the blue surface.


Examples – Store front with portal

When building a portal please keep in mind to ensure the portal size fits with the building behind it. The portal legs
should never be wider than height of the top part containing the logo. Even when this is kept as a rule the appearance
needs to take into account that the top part does not simply end up looking like a ribbon (first example below).
Note that the width of the JYSK logo on the portal usually should be aligned with the entry and usually not exceed
the width of the glazed area below.
The third example in the left column is within the usual parameters - but here the logo is starting to disappear if the
the rule of keeping the width of the glazed area is kept. To be avoided but we will evaluate a real life situation if it
ever occours.
The portal legs should be narrower than the top part is high. Preferably a width of half the height.
The height of the top should not be more than 3 times the width of the portal legs.


Store front with logo sign

When working with a standard logo on the store front we always work the following criteria:
1. Centered above the entrance
2. Size to be harmonized to the building (neighbors etc.)


Store front band

The store front band is mainly used on stores placed in shopping malls and only if the surrounding stores has the same type of store front signage. The logo should be illuminated as cut out elements.
A store front band should in general start and end with a JYSK logo.
On stores in shopping malls we prefer to have a logo sign perpendicular to the store front to increase visibility.


Store band



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01