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Rules & Guidelines: Campaign paper concept (Update 12-2018)

Last edited: 24/06/2019

By: SLJ

 

Rules & Guidelines: Theme Pages (Update 08-2018)

General

Add info reg. specific theme page in sketch [Top 10, Mix & Match etc.] 

Top 10

1 Page:

  • 1xCommercial headline in country language: TOP 10
  • Place 1xPrio 2 [2x2 squares] + 1xPrio 2 [1x2 squares] in the top of the page
  • Place 8xPrio 3 [1 square] in the bottom of the page
  • No "extra text field" in prio 3
  • No category offers
  • Limited promotion text

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Mix & Match

½ Page or 1 Page:

  • 1xCommercial headline in country language. Optional: MIX & MATCH / SAVE UP TO XX%
  • Place all offers in one prio [11-01, 11-02 etc.]
  • Price/saving for each offer
  • Number for each offer
  • No "extra text field" and "logo" for each offer
  • ½ Page = Max. 8 offers as cut out photos
  • 1 Page = Max. 16 offers as cut out photos

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News

½ Page or 1 Page:

  • 1xCommercial headline in country language [all countries]: NEW
  • 1xCommercial headline in country language [UK]: NEW ARRIVALS
  • No NEWS graphic for each offer
  • Place all offers in one prio [11-01, 11-02 etc.]
  • Price/saving for each offer
  • Number for each offer
  • No "extra text field" and "logo" for each offer
  • ½ Page = Max. 8 offers as cut out photos
  • 1 Page = Max. 16 offers as cut out photos

1 Spread:
The same rules apply for the Spread as for ½ Page and 1 Page. However below shown rules apply for the Spread as well:

  • Left side [1 Page] = Max. 16 offers as cut out photos in one prio [11-01 etc.]
  • Right side [1 Page] = Max. 1 environment photo

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Online Only

½ Page or 1 Page:

  • 1xCommercial headline in country language
    SAVE XX% ON ALL ONLINE ARTICLES
    MORE THAN XX OFFERS
    SEE MORE ON JYSK.XX
  •  No additional text bar or graphic with Online Only.

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Sleeping Sofa + Top mattress

½ Page:

  • Add info reg. theme-page in sketch
  • Place all offers in one prio [11-01, 11-02, 11-03 etc.
  • 1xCommercial headline in country language
    SLEEP BETTER ON YOUR SOFA
    WITH A QUALITY TOP MATTRESS
  • Min. 8 squares
  • Max. 2 sleeping sofas
  • Max. 3 top mattresses

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Bed linen

½ Page or 1 Page:

  • ½ Page vertically = 1x2 squares should be used for the headline + the environment photo, and should be placed in the top of the priorities.
  • 1 Page = 1x4 squares should be used for the headline + the environment photo, and should be placed in the top of the page.
    Headline 1 [should only contain common price and saving message]
    FREE OF CHOICE XX,-
    SAVE UP TO XX%
  • Headline 2 [optional what to write in second headline, below is just examples]
    CHOOSE BETWEEN XX DESIGNS IN SIZE
    140X200 CM BEFORE UP TO XX,-
  • For all 3rd prio offers add only name in text on photo and add text bar with quality in regular field and nothing else = No logos, separate texts, prices or savings.

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Sense competence

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline – A choice that feels right – and the competence text, and should be placed in the top of the page.

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Basic

1 Page:

  • 1xCompetence text [no need to dedicate prio]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

1 Spread:

  • 1xCompetence text [no need to dedicate prio]
  • 1xEnvironment photo [photo ID: 95155 for the environment photo]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos 

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Plus

1 Page:

  • 1xCompetence text [no need to dedicate prio]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

1 Spread:

  • 1xCompetence text [no need to dedicate prio]
  • 1xEnvironment photo [photo ID: 95155 for the environment photo]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

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Gold

1 Page:

  • 1xCompetence text [no need to dedicate prio]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

1 Spread:

  • 1xCompetence text [no need to dedicate prio]
  • 1xEnvironment photo [photo ID: 95155 for the environment photo]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos
     

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Basic – Plus - Gold

1 Page:

  • 1x4 squares [horizontally] should be use for the commercial headline + the environment photo, and should be placed in the top of the page* [photo ID: 95155 for the environment photo]
  • 1xCommercial headline – CHOOSE THE RIGHT QUALITY AND PRICE – in country language 
  • 3x1 square should be used for the Basic, Plus and Gold logos + the competence texts.
  • Only cut out photos

1 Spread:

  • 1x4 squares [horizontally] should be used on the left page and the right page, and should be placed in the top of both pages. And is used for the commercial headline + the environment photo* [photo ID: 95155 for the environment photo]
  • 1xCommercial headline – CHOOSE THE RIGHT QUALITY AND PRICE – in country language
  • 3x1 square should be used for the Basic, Plus and Gold logos + the competence texts [left page]
  • Only cut out photos

*The commercial headline + The environment photo count as winner.

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Wellpur

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline – SAVE XX% ON ALL WELLPUR ARTICLES – in country languages [photo ID: 41024 for the WELLPUR logo]

1 Spread:
Left page

  • 1x4 squares [horizontally] should be used for the competence text + the environment photo [photo ID: 43198 for the environment photo], and should be placed in the top of the page.

Right page

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline - SAVE XX% ON ALL WELLPUR ARTICLES – in country language [photo ID: 41024 for the WELLPUR logo]

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Dreamzone

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline – SAVE XX% ON ALL DREAMZONE ARTICLES – in country language [photo ID: 35224 for the DREAMZONE logo]

1 Spread:
Left page

  • 1x4 squares [horizontally] should be used for the competence text + the environment photo [photo ID: 43577 for the environment photo], and should be placed in the top of the page.

Right page

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline - SAVE XX% ON ALL DREAMZONE ARTICLES – in country language [photo ID: 35224 for the DREAMZONE logo]

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Kronborg

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline – SAVE XX% ON ALL KRONBORG ARTICLES – in country language [photo ID: 36194 for the KRONBORG logo]

1 Spread:
Left page

  • 1x4 squares [horizontally] should be used for the competence text + the environment photo [photo ID: 38332 for the environment photo], and should be placed in the top of the page.

Right page

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline - SAVE XX% ON ALL KRONBORG ARTICLES – in country language [photo ID: 36194 for the KRONBORG logo]

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4 Category offers

1 Page: without prices

  • 1xCommon commercial headline. Optional.
  • 4xPrio 2’s [4 squares each] Each prio contains:
  • 1xPhoto
  • 1xCommercial headline

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foto 1foto 2

1 Page: with prices

1xCommon commercial headline. Optional. 4xPrio 2's (4 squares each) Each prio contains: 

  • 1xPhoto 1xCommercial headline
  • 1xPromotion description
  • 1xPromotion text
  • 1xPromotion price 
  • 1xCampaign price
  • 1xPrice info front
  • 1xSaving spot

 

Foto 3

EDLP

General:

  • EDLP articles must be placed within its belonging product area/category.
    o Exceptions to this is “knick knack” articles* that are not part of any big category. These can be gathered on a theme page. 
  • Only cut out photos can be used at EDLP theme pages. 
    o    Only exception to this is articles where cut out photo is not available. 

*Knick Knack articles: 

  • 0205 Bathroom equipment
  • 0410 Small Furniture
  • 0502 Housewares
  • 0503 Laundry
  • 0504 Storage
  • 0506 Clothing
  • 0603 Table Linen
  • 0906 Garden Articles

** CP team has final say.
 

1 page:

  • Should be placed in the CP together with its belonging product area (unless it is knick knack). E.g. EDLP theme page with duvet/pillows across from normal page with duvet/pillows. 
  • Only one full page with EDLP per CP. 
  • The theme page cannot be used at back page. 
  • The color will always be yellow. 
  • Offers are added as separate prios and will be separated by hairlines. 
  • No EDLP logo for each offer. 
  • 1xCompetence text [no need to dedicate prio]
  • 1xFooter, if right hand page. 

xx xx

xx

8 squares across spread: 

  • Only EDLP articles related to the product area for the remaining part of the page/spread are allowed to be used. 
  • Can be used several times per CP, but only once per spread. 
  • Can only be placed in bottom of spread. 
  • Whenever 8 x prio 3’s with EDLP articles are placed in the bottom of a spread, these will have yellow color. 
    o  Only exception to this is in campaigns where yellow collides with campaign color like Sale. 
  • No competence text. 
  • No footer. 
  • 8xPrio 3’s [1 square each] meaning that offers will be separated by hairlines.
  • 1xEDLP logo per prio. 
  • Brand logo must be added for articles where it is needed, if there is room for it**
  • Other than that, normal rules for prio 3 applies.

 

xx

4 squares:

  • Only EDLP articles related to the product area for the remaining part of the page are allowed to be used. 
  • Can be used several times per CP, but only once per spread. 
  • Can be used either horizontally or vertically. 
    o Horizontally only in the bottom of the page. 
    o Vertically either to the left or to the right side of the page. 
  • Whenever 4 x prio 3’s with EDLP articles are placed in the bottom of a page, these will have yellow color. 
    o Only exception to this is in campaigns where yellow collides with campaign color like Sale. 
  • No competence text. 
  • 4xPrio 3’s [1 square each] meaning that offers will be separated by hairlines. 
  • 1xEDLP logo per prio. 
  • Brand logo must be added for articles where it is needed, if there is room for it**
  • 1xFooter, if right hand page. 
  • Other than that, normal rules for prio 3 applies.

 

xx xx

Front- and back page: 

  • EDLP articles can be placed at front- and back page. 
  • Yellow color will not be used. Instead the individual campaign colors will be used. 
  • Offers are added as separate prios meaning that they will be separated by hairlines.
  • EDLP logo must be added to each prio. 

 

x x

Ebbeskov/Bastrup

1 page: 

  • 1xPrio 11 (8 squares) for environment photo. 
  • 1xMain commercial headline as page element in national language:
    Design your own Ebbeskov loungeset
  • 1xPrio 21 (1x4squares) for commercial headline + graphical examples. 
    o 1xSecond commercial headline as page element in national language: 
        With Ebbeskov loungeset the options are endless.
        These are just some of the ways you can set up the modules. 
  • 4xPrio 3’s (1 square each) for separate articles. 

 

xx

¾ page: 

  • 1xPrio 11 (8 squares) for environment photo. 
  • 1xCommercial headline as page element in national language.
    Design your own Ebbeskov lounge set.
    These are just some of the ways you can set up the modules. 
  • 4xPrio 3’s (1 square each) for separate articles. 

 

xx

Big Buy – Big Saving (Buy 4 for the price of 2)

1 page (with 4 offers):

  • 4xPrio 2’s (2x2 squares each).
  • 1xCommercial headline (no prio needed):
    Buy 4 for the price of 2

x

1 page (with 6 offers): 

  • 6xPrio 2’s (1x2 squares each). 
  • 1xPrio 2 for Commercial headline (1x4 squares in top of page):
    Big Buy – Big Savings
    Buy 4 for the price of 2


xx

Spread (with 8 offers):

  • 8xPrio 2’s (2x2squares each).
  • 1xCommercial headline (no prio needed):
    Buy 4 for the price for 2

 

Spread (with 12 offers):

  • 12xPrio 2’s (2x2squares each).
  • 1xPrio 11 for Commercial headline (1x8 squares in top of page):
    Big Buy – Big Savings
    Buy 4 for the price for 2

 

 

 

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016