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Example

Rules & Guidelines: Campaign paper concept (Update 08-2018)

Last edited: 08/11/2018

By: SLJ

 

One Concept

All countries adhere to the overall marketing concept

Note: Any deviation must be approved by Nordic Marketing Director

Prios

Prio 1 Min. 6 squares [vertically and horizontally] Max. 2xPrio 1 per page [green color in handover sketch]

Prio 2: Min. 2 squares and up to 4 squares. Max. 8xPrio 2 per page [blue color in handover sketch]

Prio 3: 1 square. Max. 16xPrio 3 per page [purple color in handover sketch]

  • ​​​No use of text bars. Except "limited amount" and "New"
  • No use of category offers [only if the commercial headline is texted and no articles are shown, it’s okay in a prio 3]
  • As a general rule: 1 photo, 1 price and 1 saving
  • If shared promotion description, promotion text, quality grading, price and saving: 2 photos are allowed.
  • Minimum promotion text
  • Max. 1 color insert
  • Up to 4 appendix sizes [rule of thumb] or "Available in more sizes"*
  •  No huge and complex articles allowed – pay attention to proportions**

 

Note: Do not combine two offers in the same prio if the offers cannot share promotion description/promotion text, price and saving.

Exception: Complementary articles and sheets [PLUS &GOLD]

*For sheets – see section below.
*Text must not take any focus from articles/photos. The marketing coordinator has the final say.
**Small articles: curtains, pillows, small home text articles, bed linen and other small articles.
**Large articles: not allowed in priority 3: sofas, wardrobes, dining sets, beds and garden furniture sets.

 

Frontpage

Only predefined templates can be used.

  • Always secure a winner [see below]
  • Max. 5 offers


Cut out Photo:

  • If more than 1 photo [max. 3 cut outs]: Min. 8 squares

…And one of them needs to be a winner article

Environment Photo:

  • With 3 or more price points: Min 8 squares
Back page

Templates are for inspirational use, but you should always stick to the following guideline, no matter if it is a "normal page", a "special activity [SA] page" or a "theme page".

  • Always secure a winner [see below]
  • Max. 8 offers
  • Don’t place 4xPrio 3 horizontally in the bottom of the page

 

Cut out Photo:

  • 1 photo [+ e.g. 1 insert offer]: Min. 6 squares
  • If more than 1 photo [max. 3 cut outs]: Min. 8 squares
  • …And one of them needs to be a winner article
     

Environment Photo:

  • With up to 2 price points: Min. 6 squares
  • With 3 or more price points: Min. 8 squares
     

Note: Only exception to the winner rule is "TOP 10" theme page and "4 category offers" theme page.

Secure a winner inside the paper

Spreads with Furniture, Mattresses, Duvets/Pillows and/or Garden: Min. one prio 11 per spread:

Cut out Photo:

  • 1 photo (+ e.g. 1 insert offer): Min. 6 squares
  • If more than 1 photo (max 3 cut outs): Min. 8 squares

…And one of them needs to be a winner article

Environment Photos:

  • With up to 2 price points: Min. 6 squares*
  • With 3 or more price points: Min. 8 squares 

 

SA pages:
Same rules as above.

Note: Winners are for creating a stop effect in the campaign paper. If a category offer has more than 3 cut outs it looses the stop effect. 
Category offers can in general of course contain more than 3 offers. But then it does not count as a winner. 

Exceptions:

  • 8 page papers 
  • Theme pages   

*it is allowed to price the other articles on the environmental photo as "text on photo" or as "promotion description and promotion text".
 

Promotion text

Priority use of promotion text

Prio 1 = Promotion text 4 = long text
Prio 2 = Promotion text 3 = short text
Prio 3 = Promotion text 3 = short text

Note: It is okay to reduce the length of your promotion text if the article is promoted:

  • In prio 3 
  • On front and back pages [prio 1, 2 and 3]
  • On themed pages with an aggressive layout e.g. category offers pages.

Generally, you decide what to leave out. You should, however, strive to include all basic article information. Example: In a duvet or pillow promotion text, strive to include information about filling, filling weight, casing, fill power, wash and size

Footers
  • Footers can be chosen in Manus [Text Tool]
    Only footers on right hand pages. Except: when using stop pages, everyday low price on 8 squares across spread and when using the 2nd last page element*
  • Oeko-Tex footer should be used in every campaign paper with 16+ pages and is only to be used on pages with duvets/pillows, bed linen, bathroom textiles and hometex.

Note: Ensure that footer chosen to the specific page/spread to the largest extent relates to the articles selected and/or the overall message. Countries with no online sale, click & collect, and SoMe can of course not use footers relating to topics.

Product reviews

Can be shown with prio 1 and 2* Only to be used on winner article.

The article needs to have an overall review of min. 4 out of 5 stars
The article needs to have at least 20 reviews [global reviews allowed]

To use "customer comment" is optional. Though it's recommended!
The exact extractions from the customer comment should be used - it is not allowed to adjust the customer comment. The exact extractions may only be adjusted if spelling mistakes occur. 
Customer comment: max. 2 years old

The customer: Use the first name, name of the city, month and year
 

Note: *Make sure that there is enough space in the prio. Marketing coordinator has the final saying.

Product inserts

Can be shown with prio 1 and 2*

No product inserts can be shown on front- and back page.

Bed linen with product inserts:
4 squares = 2 product inserts
6 squares = 3 product inserts  
8 squares = 4 product inserts
 

Note: *Make sure that there is enough space in the prio. Marketing coordinator has the final saying.

Function inserts

Can be shown with priority 1, 2 and 3*

Function inserts can be shown on front- and back page.

Note: *Make sure that there is enough space in the prio. Marketing coordinator has the final saying.

Color insert

Front/back page: max 2 color inserts pr. prio [1 in a prio 3]*

Furniture with color inserts: 
We do not use color inserts on furniture** – instead it is shown as text bar. 

Sheets with color inserts:
1 square: 1 appendix size or "available in more sizes" + "available in other colors"
2 squares: 1 offer with appendix sizes + "available in other colors"
3 squares: 2 offers with appendix sizes + "available in other colors"
4 squares: 3 offers with appendix sizes + "available in other colors"
 

Note: *Make sure that there is enough space in the prio. Marketing coordinator has the final say.
**There may be a few exceptions to this, e.g. for Hafjell and Taps. Marketing coordinator has final saying.

 

Text bars

Text bar can be used to create attention about a specific feature which is not visible/obvious for the customer when looking at the photo.

  • Only one text bar per article
  • No text bars in prio 3. Except: "limited amount" and "new"*

Note: *"new" does not count as a text bar and can therefore always be combined with a feature text bar.

Procured articles

Procured articles must be marked with an asterix and complementory vertical side text.

  • Must be placed on right hand page
Novelties

It is possible to promote these from 12 days after "For Sale From" [FSF] date, and we aim at showing all relevant novelties within 8 weeks after the FSF date.
Exceptions are furniture and garden furniture which can’t be promoted before store deadline [see Activity Calendar or Space Calendar].

Note: The "NEW" text bar must be used for a maximum of 2 months and always represented in the competence papers. S&E is responsible for placing the label in the campaign papers. 

During SALE periods we will never market any articles with "NEW". 
We can of course still promote the new articles during SALE but without "NEW" text bar.
We must be critical when adding the text bar "NEW" and not just add it on all new articles. I.e. here we shouldn´t add it:

  • New color variants of existing products.
  • Articles that are very common in the market.
  • Articles that competitors have had for a long time.
Online Only

This element is always possible to add in prio 1 and 2, but you must consider if there is room for it in prio 3 depending on size of text, number of logos etc.

Note: Can alternatively be texted in extra text field.

Financing elements

Max two elements per page, preferably placed on the priority 1 articles

Note: Chosen articles in the upper range of the price spectrum.

Special activities [SA]

SA must have a theme name e.g. Furniture days, Textile days etc. SA should always contain minimum one page vertically inside the campaign paper and a reference on front- or back page or the whole back page [no reference necessary then]. The reference should always contain theme name, validity and page reference. It is optional where you add the SA in the campaign paper.

8 pages = Max. 2xSA pages [1 spread]

References*: Front page:
SA message cannot be communicated in prio 11**. It needs to have its own prio:
Prio 3 = only text [with reference to SA page inside the campaign paper]***
Prio 2 = text [with reference to SA page inside the campaign paper] and e.g. one cut out offer.

Back page:
SA message needs to have min. 2 squares.

*Exception – My Big Blue Bag [no reference needed]:
If shown on front page = prio 2
If shown inside the campaign paper or on back page = 2x2 squares, ½ Page [horizontally] or 1 Page.

*Exception Friday the 13th + Save 10% or 15% extra [no reference needed]
If shown on front page = prio 2
If shown inside the campaign paper or on back page = 2x2 squares

**Exception: Green days/weekend, Black Friday and Singles Day can be communicated in prio 11.

***Exceptions: Pillow fight will have a graphical element to support the activity in prio 3.

Everyday Low Price [EDLP]:
EDLP is not part of SA and must not be shown at SA pages.
Always add vertical side text to stress out EDLP is not part of SA.

Note: The reason that SA message cannot be shown in prio 11 is that it will overrule the main campaign theme, which we do not want it to do. An offer from SA activity can be shown in prio 11, however it will be under a commercial headline with campaign theme.

It is highly recommended that we do not have more SA campaign pages than unique campaign pages in a paper.

Category offers

Category offers should as a minimum be in a priority 2.

Frontpage:
Max. 2 cut outs in a prio 2.

Inside the campaign paper:
Max. 1 article per square.

Note: If relevant, a message with number of articles in the specific category offer can be included as part of the headline. Please be aware that it takes up space and be critical when to add it. It should mainly be added when you can "surprise" the customer by telling how deep the assortment is within a category and when you have a much wider assortment than you are able to show in the examples.

Pay attention to following categories: beds, sofas, wardrobes, dining sets, garden furniture, tv benches - it will probably not be possible with 1 product per square, due to proportions. Marketing coordinator has final say.

Stop pages
  • 8 pages = No stop pages required
  • 16 pages = No stop pages required,
    but preferable 1 stop page
  • 24+ pages = Min. 2 stop pages [also during SA, e.g. Black Friday]
  • Stop pages must be a part of the page-make up.
  • Stop pages can always be replaced with an environment photo that covers min. 12 squares.

Note: "Stop page" refers to the specific template with cut-out photos combined with the defined graphic with the supersized saving.

Except during our curtain campaigns and Outdoor season [birthday and outdoor campaigns] - min. 1 stop page for +24 pages.

Use of environment photos
  • When S&E choose a specific environment photo they must try to match the format of the photo with the prio orientation. E.g. horizontal motive photo must be placed in a horizontal prio. Marketing coordinator will try to match photo formats with appropriate prios. Marketing coordinator has final say in securing that the photos work optimally in the layout.
  • Pricing* = if possible you should always price all visible articles – also Online Only articles.
  • Prio 11 environment photos should as a rule of thumb always be placed in the top of the page*

Note: *Pricing = e.g. if a chair is put in a photo with a closet – then also put a price on the chair.
**Marketing coordinator has the final saying.

Always use environment photo on front page

We must to the greatest extend ensure that there is an environment photo on the front page.

Note: Consider that category offers across series, ranges and type can be communicated just as well by showing one article in an environment photo than by showing several cut outs. E.g. one office chair in an environment photo with message "Save 20-40% on all office chairs"

Use of stilleben photos

There can only be 5 different articles per photo [colour version does not count]. However, old photos and CP suitable SoMe photos do not necessarily follow that rule. It is up to the Marketing Coordinator to determine how many articles can be priced if there are more than 5.

Stilleben photos should be given the space mentioned below:

1-5 articles = Min. 4 squares:
1-5 articles should be priced with campaign price + saving spot
The rest of the articles should be priced with text on photo

6-7 articles = Min. 6 squares:
1-5 articles should be priced with campaign price + saving spot
The rest of the articles should be priced with text on photo
For some photos 6 or 7 campaign prices + saving spots will be allowed*

8+ articles = Min. 8 squares:
1-5 articles should be priced with campaign price + saving spot
The rest of the articles should be priced with text on photo
For some photos max. 8 campaign prices + saving spots will be allowed*

If the stilleben contains 3 articles or more - the number as text on photo should be added to each article on the stilleben.
Commercial headline is optional.
 

Note: *Marketing coordinator has the final saying.

Use of Nordic Mood photos

The Nordic Mood can only contain the predefined inspirational commercial headlines. The commercial headline is optional to use.

8+ articles = Min. 8 squares:
1-5 articles should be priced with campaign price + saving spot. 
The rest of the articles should be priced with text on photo.

If the Nordic Mood contains 3 articles or more - the number as text on photo should be added to each article on the Nordic Mood.

Use of Hero photos

The Hero photo should contain the predefined inspirational commercial headlines.

Only 1/1 page or spread:
1-5 articles should be priced with campaign price + saving spot
The rest of the articles should be priced with text on photo

If the Hero photo contains 3 articles or more - the number as text on photo should be added to each article on the Hero photo.

Environment photos placed across spreads

Min. 8 squares. Please see specific templates in "templates" tab.

Small articles layout
  • 4 squares horizontal: Max. 6 articles. 
  • 4 squares vertical: Max. 7 articles.

Only small articles are allowed* No large and complex articles are allowed - pay attention to the proportions**

Note: Contains cut out photos, promo description, measure, price, and save up to XX% in commercial headline (no appendix, no saving for each offer and no logos). 
*Small articles: pillow, small hometex articles, bed linen and other small articles.
**Large articles: sofas, wardrobes, dining sets, beds, garden furniture sets and other large articles.

Towels

When showing a stack, environment or stilleben photo with towels these should always contain all available colours in the towel series.

Note: If not all towels are in the photo we need to choose a cut out stack photo instead.

GOLD elements

Add the gold element to the campaign paper according to below guideline:

8 + 16 pages:
Small element [1xPrio 3]

24+ pages:
1-3 mattress pages = small element [1xPrio 3]
3+ mattress pages = large element [1xPrio 2 horizontal]

Campaign Discounts

Rules regarding front page message

"Normal periods" like AGO, outdoor, indoor and Xmas: Max discount in commercial headline is "SAVE UP TO 50%". 

More aggressive campaigns like BIG and Super Week: Max discount in commercial headline is "SAVE UP TO 60%".

SALE, birthday and most important campaign themes with short validity [i.e. Black Friday, Green Friday, Midsummer]: Max discount in commercial headline is "SAVE UP TO 70%". 

When using "SAVE UP TO XX%" on the front page it is important to have at least three offers in the paper reaching this level of discount, and at least one of them must be on front- or back page. 

It is OK to have one or few articles with even higher discount than we are promoting in commercial headline on front page; i.e. this could be overstock articles, OOM, Price Heros etc.

Rules regarding category offers

Category offers valid for 1-2 weeks should maximum have up to 50% discount, i.e. “Save 20-50% on all xxx”.

Categories with shorter validity than a week can have discounts up to 60%, i.e. “Save 30-60% on all xxx”.

In general the span for discounts in category offers should be maximum 30% but few exceptions possible especially for seasonal endings (i.e. “Save 30-70% on all Xmas articles”).

When using category offers “Save 30-60% on all xxx” and we show multiple examples it is important to have at least 2-3 offers showed at the highest discount level.

Savings in % or amount

Savings in % or amount:

See table below:

JDK, JUA

Illustrations of saving in CP

1.

Normal Salesprice

Saving

0-99990

<10%

Now

10% - 49,50%

Amount

50%

½ price or 50%

>51%

Amount

Category or Theme offer

Percent

JGR

Illustrations of saving in CP

2.

Normal Salesprice

Saving

0-99990

<10%

Now

10% - 49,50%

Percent

50%

½ price or 50%

>51%

Amount

Category or Theme offer

Percent

JNO

Illustrations of saving in CP

3.

Normal Salesprice

Saving

0-99990

<10%

None

10% - 49% (prices under 400,-)

Percent

10% - 49% (prices over 400,-)

Amount

50%

½ price or 50%

>51% (prices under 400,-)

Percent

>51% (prices over 400,-)

Amount

Category or Theme page

Percent

JFI, JSI, JHR, JBA, JRS, JRO, JBG, JHU, JCZ, JSK, JNL, JPL, JUK*, JSE

Illustrations of saving in CP

4.

Normal Salesprice

Saving

0-99990

<10%

Now

10% - 49%

Percent

50%

½ price or 50%

>51%

Percent

Category or Theme page

Percent

*Show amount when saving it less than 20%

 

 

Note: It is allowed to write the saving in % on an article if it refers to the commercial headline [placeholder] on the front page. This is especially relevant during Sale periods where we e.g. write save up to 70% on the front page.

Icons, properties, certificates

See separate document for tactic.

Note: Should be put in manus guideline

Handover meeting

The HO meetings are voluntary, and the individual country [S&E and Marketing representative] decides themselves, whether a HO meeting is necessary. Though it’s to be recommended to consider a meeting, when a new campaign starts. Instead Marketing will carry through introduction for new S&E employees, and also new SMAS to secure the best possible start and understanding for the campaign paper process.

Rules & Guidelines: Theme Pages (Update 08-2018)

General

Add info reg. specific theme page in sketch [Top 10, Mix & Match etc.] 

Top 10

1 Page:

  • 1xCommercial headline in country language: TOP 10
  • Place 1xPrio 2 [2x2 squares] + 1xPrio 2 [1x2 squares] in the top of the page
  • Place 8xPrio 3 [1 square] in the bottom of the page
  • No "extra text field" in prio 3
  • No category offers
  • Limited promotion text

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Mix & Match

½ Page or 1 Page:

  • 1xCommercial headline in country language. Optional: MIX & MATCH / SAVE UP TO XX%
  • Place all offers in one prio [11-01, 11-02 etc.]
  • Price/saving for each offer
  • Number for each offer
  • No "extra text field" and "logo" for each offer
  • ½ Page = Max. 8 offers as cut out photos
  • 1 Page = Max. 16 offers as cut out photos

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News

½ Page or 1 Page:

  • 1xCommercial headline in country language [all countries]: NEW
  • 1xCommercial headline in country language [UK]: NEW ARRIVALS
  • No NEWS graphic for each offer
  • Place all offers in one prio [11-01, 11-02 etc.]
  • Price/saving for each offer
  • Number for each offer
  • No "extra text field" and "logo" for each offer
  • ½ Page = Max. 8 offers as cut out photos
  • 1 Page = Max. 16 offers as cut out photos

1 Spread:
The same rules apply for the Spread as for ½ Page and 1 Page. However below shown rules apply for the Spread as well:

  • Left side [1 Page] = Max. 16 offers as cut out photos in one prio [11-01 etc.]
  • Right side [1 Page] = Max. 1 environment photo

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Online Only

½ Page or 1 Page:

  • 1xCommercial headline in country language
    SAVE XX% ON ALL ONLINE ARTICLES
    MORE THAN XX OFFERS
    SEE MORE ON JYSK.XX
  •  No additional text bar or graphic with Online Only.

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Sleeping Sofa + Top mattress

½ Page:

  • Add info reg. theme-page in sketch
  • Place all offers in one prio [11-01, 11-02, 11-03 etc.
  • 1xCommercial headline in country language
    SLEEP BETTER ON YOUR SOFA
    WITH A QUALITY TOP MATTRESS
  • Min. 8 squares
  • Max. 2 sleeping sofas
  • Max. 3 top mattresses

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Bed linen

½ Page or 1 Page:

  • ½ Page vertically = 1x2 squares should be used for the headline + the environment photo, and should be placed in the top of the priorities.
  • 1 Page = 1x4 squares should be used for the headline + the environment photo, and should be placed in the top of the page.
    Headline 1 [should only contain common price and saving message]
    FREE OF CHOICE XX,-
    SAVE UP TO XX%
  • Headline 2 [optional what to write in second headline, below is just examples]
    CHOOSE BETWEEN XX DESIGNS IN SIZE
    140X200 CM BEFORE UP TO XX,-
  • For all 3rd prio offers add only name in text on photo and add text bar with quality in regular field and nothing else = No logos, separate texts, prices or savings.

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Sense competence

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline – A choice that feels right – and the competence text, and should be placed in the top of the page.

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Basic

1 Page:

  • 1xCompetence text [no need to dedicate prio]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

1 Spread:

  • 1xCompetence text [no need to dedicate prio]
  • 1xEnvironment photo [photo ID: 95155 for the environment photo]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos 

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Plus

1 Page:

  • 1xCompetence text [no need to dedicate prio]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

1 Spread:

  • 1xCompetence text [no need to dedicate prio]
  • 1xEnvironment photo [photo ID: 95155 for the environment photo]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

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Gold

1 Page:

  • 1xCompetence text [no need to dedicate prio]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos

1 Spread:

  • 1xCompetence text [no need to dedicate prio]
  • 1xEnvironment photo [photo ID: 95155 for the environment photo]
  • 1xCommercial headline in country language: SAVE UP TO XX%
  • Only cut out photos
     

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Basic – Plus - Gold

1 Page:

  • 1x4 squares [horizontally] should be use for the commercial headline + the environment photo, and should be placed in the top of the page* [photo ID: 95155 for the environment photo]
  • 1xCommercial headline – CHOOSE THE RIGHT QUALITY AND PRICE – in country language 
  • 3x1 square should be used for the Basic, Plus and Gold logos + the competence texts.
  • Only cut out photos

1 Spread:

  • 1x4 squares [horizontally] should be used on the left page and the right page, and should be placed in the top of both pages. And is used for the commercial headline + the environment photo* [photo ID: 95155 for the environment photo]
  • 1xCommercial headline – CHOOSE THE RIGHT QUALITY AND PRICE – in country language
  • 3x1 square should be used for the Basic, Plus and Gold logos + the competence texts [left page]
  • Only cut out photos

*The commercial headline + The environment photo count as winner.

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Wellpur

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline – SAVE XX% ON ALL WELLPUR ARTICLES – in country languages [photo ID: 41024 for the WELLPUR logo]

1 Spread:
Left page

  • 1x4 squares [horizontally] should be used for the competence text + the environment photo [photo ID: 43198 for the environment photo], and should be placed in the top of the page.

Right page

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline - SAVE XX% ON ALL WELLPUR ARTICLES – in country language [photo ID: 41024 for the WELLPUR logo]

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Dreamzone

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline – SAVE XX% ON ALL DREAMZONE ARTICLES – in country language [photo ID: 35224 for the DREAMZONE logo]

1 Spread:
Left page

  • 1x4 squares [horizontally] should be used for the competence text + the environment photo [photo ID: 43577 for the environment photo], and should be placed in the top of the page.

Right page

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline - SAVE XX% ON ALL DREAMZONE ARTICLES – in country language [photo ID: 35224 for the DREAMZONE logo]

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Kronborg

1 Page:

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline – SAVE XX% ON ALL KRONBORG ARTICLES – in country language [photo ID: 36194 for the KRONBORG logo]

1 Spread:
Left page

  • 1x4 squares [horizontally] should be used for the competence text + the environment photo [photo ID: 38332 for the environment photo], and should be placed in the top of the page.

Right page

  • 1x4 squares [horizontally] should be used for the commercial headline and should be placed in the top of the page.
  • 1xCommercial headline - SAVE XX% ON ALL KRONBORG ARTICLES – in country language [photo ID: 36194 for the KRONBORG logo]

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4 Category offers

1 Page: without prices

  • 1xCommon commercial headline. Optional.
  • 4xPrio 2’s [4 squares each] Each prio contains:
  • 1xPhoto
  • 1xCommercial headline

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foto 1foto 2

1 Page: with prices

1xCommon commercial headline. Optional. 4xPrio 2's (4 squares each) Each prio contains: 

  • 1xPhoto 1xCommercial headline
  • 1xPromotion description
  • 1xPromotion text
  • 1xPromotion price 
  • 1xCampaign price
  • 1xPrice info front
  • 1xSaving spot

 

Foto 3

 

 

 

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016