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Responsibilities and process

Last edited: 31/10/2017


The Store Concept Manager

  • Has the responsibility for updating the store fronts for all store activities
  • Is the contact person for the store front suppliers
  • Is responsible for sending store front proposal in accordance with the N-plan

The Country / Development Manager

  • Is responsible for getting store front approval from the local authorities/landlords

Retail Development

  • Have the superior responsibility for store fronts in JYSK and therefore all store fronts must be approved by Retail Development prior to production


The process



Store front proposals

Store front proposals must as a minimum include the following:

  • Photos of the entire store front (all building sides) where store front elements are added
  • Overview of the individual elements with measurements and material description
  • Photos of other stores nearby

For new constructions where it isn’t possible to take photos realistic drawings must be provided.

In general the store front should be updated for all store activities. Light boxes can be kept if the conditions is acceptable but old payoff, store front band and window decoration must as a minimum be updated/removed.

The Store Concept Manager MUST send a store front proposal to Retail Development for ALL store activities.

Any questions regarding this manual, please contact Retail Development



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01