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Example

Purpose

Last edited: 31/10/2017

By: SLJ

For every store opening, it is vital that we create the best possible storefront for the location, according to the guidelines described in this manual.

Whenever we have a store design activity, we should always update the store front to our current visual identity – Especially when any of the below mentioned situations exists:

  • Broken/faded elements
  • Outdated elements (e.g. Goose and old payoff should be removed)
  • Replace neon tubes with LED

     

Necessary knowledge

Complementary to the store front manual, the Graphics guideline describes the usage of the logo, payoff and fonts in JYSK. Store front suppliers must have read the JYSK Graphics guideline and use it when making design proposals for store fronts.

Visit the Graphics guidelines here

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016