Last edited: 31/10/2017
For every store opening, it is vital that we create the best possible storefront for the location, according to the guidelines described in this manual.
Whenever we have a store design activity, we should always update the store front to our current visual identity – Especially when any of the below mentioned situations exists:
- Broken/faded elements
- Outdated elements (e.g. Goose and old payoff should be removed)
- Replace neon tubes with LED
Complementary to the store front manual, the Graphics guideline describes the usage of the logo, payoff and fonts in JYSK. Store front suppliers must have read the JYSK Graphics guideline and use it when making design proposals for store fronts.
Visit the Graphics guidelines here