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Other buildings

Last edited: 18/05/2018

By: TKL

For other buildings than stores we have the following rules for applying our logo to the facades.

Only the JYSK logo

Primary use
Whenever only the JYSK logo needs to be present please refer to the same rules as to normal store fronts in this guideline.

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Secondary use
In some cases the JYSK logo is not an option due to local legislation or requirements from the building owners. In these cases the preferred option is to remove the blue  background in the logo, so that only the goose, “JYSK” and the outline remains in backlit white LED. If this is also not an option the remaining options must be approved by JYSK Nordic Marketing Director.

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JYSK logo together with an additional name or element

Primary use
Whenever JYSK is presented in combination with another name, area or entity on a building it must be the primary JYSK logo (backlit LED) combined with black letters on light background or white letters on darker backgrounds, that are also backlit, for the subsequent word. The subsequent word after the JYSK logo must follow the rules described below:

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Text settings: Myriad Pro Bold, All Caps, Kerning: Optical, Tracking: 0

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The text should always have the same height as “JYSK” and be aligned to fit top/bottom.

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The distance from the JYSK logo to the text is defined by the width of the Y in “JYSK”.

Secondary use
If the JYSK primary logo is not an option the preferred option is the JYSK logo without the blue box in backlit white LED. If this is also not an option the remaining options must be approved by JYSK Nordic Marketing Director.

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Secondary signage

For other signs in connection to other types of buildings the same rules apply as to the stores. However when JYSK logo is written together with an additional name or element the primary choice is the primary JYSK logo followed by the subsequent word in black letters on light background or white letters on darker backgrounds. If this is also not an option the remaining options must be approved by JYSK Nordic Marketing Director.

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Our prefered solution is to have the subsequent word in black letters – But on darker backgrounds the best solution can be white letters.

In cases where the background size is predetermined the size of the JYSK logo and subsequent word is defined by either the horizontal or vertical margin which is defined by the letter height in the JYSK logo.

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About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016