Skip to main content

One brand. One voice.

Last edited: 05/12/2018


To support the JYSK strategy and underline our payoff, our key branding message is based on our mission:

JYSK is a great Scandinavian offer for everyone within sleeping and living.

With this as our primary message, we will focus even more on our position as ‘Scandinavian Sleeping & Living’ while still providing ‘a great offer’ in the future.

Each day, customers are exposed to more than 5,000 commercial messages. Among these messages are the ones we push ourselves. On top of that, each customer has multiple touchpoints with JYSK. We need to fight for our customers’ attention and we need to remain consistent in both form and content to be recognizable in the market.

To make the most of our communicative efforts, we must focus and align on what we communicate and how we communicate it to our customers. This is what makes us stand out, builds our brand and leaves a lasting impression of JYSK.


JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01