One brand. One voice.
Last edited: 05/12/2018
To support the JYSK strategy and underline our payoff, our key branding message is based on our mission:
JYSK is a great Scandinavian offer for everyone within sleeping and living.
With this as our primary message, we will focus even more on our position as ‘Scandinavian Sleeping & Living’ while still providing ‘a great offer’ in the future.
Each day, customers are exposed to more than 5,000 commercial messages. Among these messages are the ones we push ourselves. On top of that, each customer has multiple touchpoints with JYSK. We need to fight for our customers’ attention and we need to remain consistent in both form and content to be recognizable in the market.
To make the most of our communicative efforts, we must focus and align on what we communicate and how we communicate it to our customers. This is what makes us stand out, builds our brand and leaves a lasting impression of JYSK.