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Mandatory and additional elements

Last edited: 23/03/2018


The JYSK store front elements are divided into two groups – mandatory elements which needs to be on all JYSK store fronts and additional elements which should be added whenever possible.



Mandatory elements

Any JYSK storefront always needs to carry the following elements:

  • Logo
  • Speech balloons (when allowed)
  • Outdoor banners (when allowed)


Definition of elements

  • Speech balloons are placed on building walls or windows and inserts are changed according to the activity calendar
  • Prio 1 – Speech balloon for inserts
  • Prio 2 – Speech balloon foil
  • Outdoor banners are used on as many stores as possible to emphasize campaign offers/themes


Speech balloon

Speech balloon           Outdoor banners


Additional elements

In addition to the mandatory elements the storefront also includes these additional elements when possible and whenever needed:

  • Mood photos
  • Payoff


Definition of elements

  • The payoff – Scandinavian Sleeping & Living – must always be written In English and in the font Myriad Pro semi bold. Read more about the payoff guidelines here
  • Mood photos are used to cover windows when fixtures are placed in front of these. Always with bedroom image on the first 2 mood photos. When more than 2 are needed, we also present living room mood photos

Mood photos





JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01