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Logo Tactic - where to use which logo(s)

Last edited: 11/09/2019

This page shows the overall rules of how and where our different logos are used. 

As a general rule the JYSK logo should be used on corporate presentations


Eg. on Head Office facades
Eg. on Strategy Posters in all Head Offices and regional Head Offices
Eg. on material valid for all countries (eg. Packaging, general presentations)
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Exceptions where only DBL logo is used
Material targeted consumers in Germany and Austria
     •Eg. Campaign Papers
     •Eg. Webfront
     •Eg. TV
     •Eg. Staff Clothes, bags
     •Eg. Store facades


Facades on Head Ofice Austria (and JYSK logo)
Mail signatures for employees only working with DBL (see tactic)
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Exceptions where both logos are used together

•Material targeted store staff in Germany and Austria
     •Eg. Strategy posters for stores
     •Eg. Power Point templates

•Mail signatures for employees working with both brands (part of work responsibility

•DC in Germany and Austria (on entrance – only DBL on façade)

•Regional DBL Head office

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JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department