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Example

Logo colours, size and scale

Last edited: 23/03/2018

By: SLJ

The logo is the most important design element both above the entrance and on primary building sides.

The goose is a fixed part of the logo and should always be shown in combination with the JYSK letters and in the exact size and scale as shown in this guideline.

Logo

The JYSK logo must by no means appear in other colours or using other fonts, as this will create brand confusion.

Logo colours are defined according to the following international standards:

Colours

 

Logo dimensions

When the logo is used “outside the box” the dimensions of the “white part” should always keep to the preassigned scale shown below. This is to ensure no part of the logo is out of shape, distorted or cut off:

Dimension

Dimension

 

 

Primary store front sign proportions

1. Prio.:
Whenever possible we always create the store front sign in the exact format as the logo reflects.

Logo

When the format of the store front sign not equals the exact logo dimension we place the logo as shown in the examples below. This is the ONLY exception for using the logo without outline:

Logo

 

Logo

Descriptions

 

 

Logo versions

The logo is available in different constructions/versions. Choose the appropriate signage solutions that fits the surroundings.

Cut out version

Light box

Cut out elements

 

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016