Logo colours, size and scale
Last edited: 23/03/2018
The logo is the most important design element both above the entrance and on primary building sides.
The goose is a fixed part of the logo and should always be shown in combination with the JYSK letters and in the exact size and scale as shown in this guideline.
The JYSK logo must by no means appear in other colours or using other fonts, as this will create brand confusion.
Logo colours are defined according to the following international standards:
When the logo is used “outside the box” the dimensions of the “white part” should always keep to the preassigned scale shown below. This is to ensure no part of the logo is out of shape, distorted or cut off:
Primary store front sign proportions
Whenever possible we always create the store front sign in the exact format as the logo reflects.
When the format of the store front sign not equals the exact logo dimension we place the logo as shown in the examples below. This is the ONLY exception for using the logo without outline:
The logo is available in different constructions/versions. Choose the appropriate signage solutions that fits the surroundings.