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Introduction
Brand Identity
The JYSK and DBL logo
JYSK or DBL logo together with name
Writing JYSK and DBL in general
Brand Markers
Colours
Fonts
Payoff
Tell Messages
Employer Branding
Guidelines
Media Tactic
JYSK Core Story
Graphical identity
Typography
Headlines
Promotion description, PIF and price
Savings
Readability and visibility
Other elements and logos
Page setup
Templates
Stop pages
Ad’s and Flyers
Setup of mattresses, duvet and pillows
Activity Calendars
Photo
Scandinavian expression
JYSK style guide
Photo matrix
Photo tactic
Stilleben in JYSK
Video
Online
TV manus
Text
Tone of voice
Promotion text production setup
Term database
Commercial text administration
Guideline for promotion text 5
Manus for campaign signs
Instore guidelines
IDG for Duvet&pillow shelf signs
IDG for Mattress shelf signs
Assortment list for Duvet&pillow signs
Web styleguide
Resources
Photos
Video
Music/audio
Official JYSK jingle
Official JYSK jingle party edition
Official Christmas jingle
JYSK music copy rights
Stores & buildings
Mezzanine Sign
Wall signs
Store Front Manual 2020
Store marketing manual
Photos for store front
Home
Instore guidelines
Instore guidelines
Last edited:
01/11/2017
Print content
Intro text to be written
SLJ
Created on 26/10/2017
Media Tactic
JYSK Core Story
Graphical identity
Typography
Headlines
Promotion description, PIF and price
Savings
Readability and visibility
Other elements and logos
Page setup
Templates
Stop pages
Ad’s and Flyers
Setup of mattresses, duvet and pillows
Activity Calendars
Photo
Scandinavian expression
JYSK style guide
Photo matrix
Photo tactic
Stilleben in JYSK
Video
Online
TV manus
Text
Tone of voice
Promotion text production setup
Term database
Commercial text administration
Guideline for promotion text 5
Manus for campaign signs
Instore guidelines
IDG for Duvet&pillow shelf signs
IDG for Mattress shelf signs
Assortment list for Duvet&pillow signs
Web styleguide
© JYSK BLUE LINE 2016