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Introduction
Brand Identity
The JYSK logo
JYSK logo together with name
Payoff
Writing JYSK in general
Brand Markers
Colours
Fonts
Tell Messages
Icon/Illustration guideline and rules
Employer Branding
Guidelines
Media Tactic and Process for Local Content
JYSK Core Story
Graphical identity
Typography
Headlines
Promotion description, PIF and price
Savings
Readability and visibility
Other elements and logos
Page setup
Templates
Stop pages
Ad’s and Flyers
Setup of mattresses, duvet and pillows
Activity Calendars
Photo
Scandinavian expression
JYSK style guide
Photo matrix
Photo tactic
Stilleben in JYSK
Bath Towel Photo Tactic
Video
Online
TV manus
Text
Tone of voice
Manus for campaign signs
Instore guidelines
IDG for Duvet&pillow shelf signs
IDG for Mattress shelf signs
Assortment list for Duvet&pillow signs
Web styleguide
Resources
Photos
Video
Music/audio
Official JYSK jingle
Official JYSK jingle party edition
Official Christmas jingle
JYSK music copy rights
Other music options
Office tools
PowerPoint presentations
Word templates
E-mails and signatures
Business cards
Name signs for self printing
Diploma Template
Background for Microsoft Teams
Retail graphics
Stores & buildings
Mezzanine Sign
Wall signs
Store Front Manual
Store marketing manual
Photos for store front
Interior design guidelines
Home
Instore guidelines
Instore guidelines
Last edited:
01/11/2017
Print content
Intro text to be written
SLJ
Created on 26/10/2017
Media Tactic and Process for Local Content
JYSK Core Story
Graphical identity
Typography
Headlines
Promotion description, PIF and price
Savings
Readability and visibility
Other elements and logos
Page setup
Templates
Stop pages
Ad’s and Flyers
Setup of mattresses, duvet and pillows
Activity Calendars
Photo
Scandinavian expression
JYSK style guide
Photo matrix
Photo tactic
Stilleben in JYSK
Bath Towel Photo Tactic
Video
Online
TV manus
Text
Tone of voice
Manus for campaign signs
Instore guidelines
IDG for Duvet&pillow shelf signs
IDG for Mattress shelf signs
Assortment list for Duvet&pillow signs
Web styleguide
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