The typeface, which is used on all JYSK campaign papers, is  Myriad Pro, which is an OpenType font, which can be used on all operating systems (Mac and Windows). Myriad is a very complex typeface with every conceivable font and all the special characters used in western and eastern Europe.
 

Promotion description: Myriad Pro 7.5/9 - All caps

Promotion text: Myrad Regular 7.5/9 (Tracking -5)

Example of promotion text

Example of negative text on background colour

Example of Cyrillic characters

Typography settings

In general, kerning must be set at “Optical” for all font sizes.

Never use ligatures – they hamper readability in small font sizes.

How to enable ligatures

Character settings

In InDesign Preferences settings for superscript should be as follows:

Do not use old style numbers: