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Other elements and logos

Last edited: 10/04/2019

Textbars for technical product info

The following examples illustrate the labels which highlight a product’s unique characteristics. The textbar is always black with white text. Textbar placed on the product.

*NB: Font sizes written in ( ) below are guidelines. The font sizes in ( ) are meant as guidelines to ensure a uniform expression in the textbar. The font size can variate depending on the language.



News label

Place News label “touching” the product at the left - if possible.
The label comes in 3 sizes for different priorities. There is no label for prio 3 small.
The colour is always defined in the master for the campaign in use.



* TFO= Text Frame Options

Info speaker

The info-speaker is only used in black with text in negative. The font size is adjusted to how much text needs to be inserted. The info-speaker is for information about the purchase that is in addition to the product specifications. The info-speaker is placed by the product. It’s the production agency’s job to fit the size of info speaker according to priority. There is no info speaker for priority 3 small.

NOTE: Infospeaker graphic is reversed compared to savings graphic.

Info speaker

Examples of info speakers



Placement of logos

Logos should always be placed at a 2mm distance from other elements etc.
Max. width = 20 mm or max. height = 12 mm.
Logos can be made larger in i.e category offers, certifications, memory hand etc.

*NB: The logos, icons and certifications on these pages  are enlarged for better viewing (not shown in standard campaign paper size).

Brands / logos that are to be placed directly above the product text

If more than one logo - the logos should be placed above each other - the longest logo at
the bottom and the shortest logo at the top.


Basic / Plus / Gold / Guarantee / Made in logos are placed in the top left corner of the offer


“Made in”-icons put in row after Plus and Gold element


Certification logos that are to be placed in the top right corner



Front page - top

The proportions between JYSK and the other elements must not be changed. All elements shown below should be included each time and nothing should be left out.

Front page for all countries except DK

Front page

Front page for DK

Front page


Back page - footer and reserved rights

On the back page the footer is placed at the bottom.
It contains the logo, payoff and web address. It is always white.

Danish papers:
“Et godt tilbud”
International papers: ”Scandinavian sleeping and living”

JYSK logo, Payoff & JYSK.xx is centered vertically.

Paper period and reserve rights:
Is placed vertically at the right side along the edge in a textbox of 7 mm.
The text is set to be centeret

Back page for all countries - Incl. DK version

Back page


Footer on spreads

Right-hand pages must have a footer located at the bottom, except when using stop pages, when using the 2nd last page element and when using the EDLP in 8 squares across spread. It can be in colour or white but it always have to differ from the rest of the page or at least from the background of the offers right next to it.

The footer is always 9 mm high + bleed. The text is placed centered in both directions. There must always be a specific distance of 2 mm between the footer and possible text or logos. Colours for the footer will be specified in the Master for each campaign.

NOTE For spreads with footer the right-hand side MUST align with the left-hand side. Please see example. For spreads with no footer please take advantage of space on page and adjust 4x4 grid on the spread.





how to place the webshop basket

The web-shop basket is always placed next to the price or as near as possible. If there are more than one product you have to place the basket so it will touch the product it belong to, but never cover feature on product.

If there are colour inserts you have to place them so they do touch the colour they belong to and make sure the baskets never overlap each other or cover colour insert. These webshop baskets will only be shown on pdf for web, but have to be placed on the product from the beginning.

Examples of placement




JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department